Exploring Strategies to Improve Cardiac Arrest Survival Proceedings of a Workshop (2017) / Chapter Skim
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4 Improving Public Awareness and Training
4 Improving Public Awareness and Training
Pages 53-68
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From page 53... ...
. As Tom Aufderheide noted during his opening remarks, and Marina Del Rios reiterated, cardiac arrest is not always the last event in a person's life, and if the public is prepared and ready to act, individuals can make a difference and save lives.
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From page 54... ...
training across the lifespan, creating a culture of action that prepares and motivates bystanders to re spond immediately upon witnessing a cardiac arrest. Specifically, • tate and local education departments should partner with training or s ganizations and public advocacy groups to promote and facilitate CPR and AED training as a graduation requirement for middle and high school students; • mployers (e.g., federal agencies, private business owners, and schools)
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From page 55... ...
Davis indicated that a comprehensive outreach campaign that includes multimedia, social media, and viral messaging will be needed to effectively increase public awareness and promote bystander action in the face of cardiac arrest. Unlike other public health campaigns (e.g., seat belts, drunk driving, smoking cessation, cancer screening)
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Working together can lead to better outcomes and lower health care costs. INVESTING IN PATIENT ADVOCACY AND COMMUNITY EDUCATORS TO CHANGE POLICY Joanne Howes, National Breast Cancer Coalition A quarter of a century ago, a revitalized women's health movement was under way in the United States and efforts were being made to involve more women in clinical trials and research studies, said Joanne Howes.
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to create the DoD Breast Cancer Research Program, said Howes. As part of this program, advocates from the National Breast Cancer Coalition serve on peer review panels and planning panels, actively interacting with researchers to provide survivor and advocacy perspectives.
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PUBLIC AWARENESS AND TRAINING: INNOVATIVE TECHNOLOGIES AS A TOOL TO IMPROVE ACTION Raina Merchant, University of Pennsylvania Innovative technologies offer significant promise for improving public awareness and can play a role in communication, marketing, messaging, and connectedness, all themes discussed by previous speakers, noted Raina Merchant. In the resuscitation field, innovative technologies are being developed to improve access to CPR-trained bystanders and AEDs.
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SOURCE: Presented by Raina Merchant, July 11, 2016, A Dissemination Workshop on the Report Strategies to Improve Cardiac Arrest Survival: A Time to Act (citing PulsePoint, 2016)
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In considering how the resuscitation field and researchers can harness the billions of bits of data available through social media and crowdsourcing along with the public enthusiasm, Merchant pointed out that the American Heart Association recently released a scientific statement titled Use of Mobile Devices, Social Media, and Crowdsourcing as Digital Strategies to Improve Emergency Cardiovascular Care (Rumsfeld et al., 2016)
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• Help the public differentiate between cardiac arrest and a heart attack, and underscore that all loved ones are at risk. 1 Breakout session presenters were asked to summarize the major ideas and opinions proposed by individual participants during their respective breakout sessions.
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Similar to the breakout session led by Pepe, the discussion from this session was also 2 Breakout session presenters were asked to summarize the major ideas and opinions proposed by individual participants during their respective breakout sessions. Individual statements described below are not necessarily the position of the presenter and should
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From page 63... ...
, Parent Heart Watch, Sudden Cardiac Arrest Foundation, cardiac arrest survivor networks, among many others • tate and Local Organizations: state emergency medical services and S ambulance associations, local school boards, teachers' associations, local PTAs, local chambers of commerce, local fire chiefs, fire fighter associa tions, faith-based community organizations, Boys & Girls Clubs, among many others SOURCE: Presented by Marina Del Rios, July 11, 2016, A Dissemination Workshop on the Report Strategies to Improve Cardiac Arrest Survival: A Time to Act. linked to the second recommendation from the IOM's report.
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From page 64... ...
When asked about possible barriers to requiring CPR and AED training as a high school graduation requirement, Del Rios said that school systems and teacher associations have voiced concerns about unfunded mandates and having to restructure curricula that are already strained by time limitations. The potential costs of developing and maintaining a CPR and AED training program are particularly problematic for low-income schools.
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From page 65... ...
Merchant pointed out that many 3 Breakout session presenters were asked to summarize the major ideas and opinions proposed by individual participants during their respective breakout sessions. Individual statements described below are not necessarily the position of the presenter and should not be interpreted as consensus statements from the breakout group as a whole or of the National Academies of Sciences, Engineering, and Medicine.
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From page 66... ...
One workshop participant asked Merchant about the potential for using social media and other technologies to study cardiac arrest risk factors. Merchant noted that the data available through social media and mobile technologies, including sensors and wearable technologies, offer incredible research potential to explore complex questions, such as risk for cardiac arrest.
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From page 67... ...
Presentation at the Dissemination Workshop on the Report Strategies to Improve Cardiac Arrest Survival: A Time to Act, Washington, DC. http://www.nationalacademies.org/hmd/~/media/Files/Activity%20Files/ PublicHealth/TreatmentofCardiacArrest/JULY%202016%20Workshop/Merchant.pdf (accessed October 30, 2016)
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From page 68... ...
2016. Use of mobile devices, social media, and crowdsourcing as digital strategies to improve emergency cardiovascular care.
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