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Lessons Learned from Diverse Efforts to Change Social Norms and Opportunities and Strategies to Promote Behavior Change in Behavioral Health Proceedings of Two Workshops (2017) / Chapter Skim
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Appendix A: Workshop Agendas
Pages 127-134

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From page 127...
... Appendix A Workshop Agendas COMMITTEE ON THE SCIENCE OF CHANGING BEHAVIORAL HEALTH SOCIAL NORMS Workshop: Lessons Learned from Diverse Efforts to Change Social Norms March 18, 2015 The National Academies' Keck Center, Room 100 500 5th Street NW • Washington, DC 20001 Wednesday, March 18, 2015 8:30 am Workshop Check-in 9:00 Welcome from the National Research Council  Barbara Wanchisen, Director, Board on Behavioral, Cognitive, and Sensory Sciences 9:10 Workshop Overview and Goals David Wegman, Committee Chair Lisa Vandemark, Study Director 127
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From page 128...
... Moderator: Joanne Silberner Discussant: Vicky Rideout, Committee Member Panelists: •  Key Principles in the Design of Effective Persuasive Messages: Engagement and Acceptance -- Joseph Cappella, Annenberg School for Communication •  Making the Most of Your Message: How Message Structure and Content Influence Attention, Cognition, Emotion, and Intentions -- Annie Lang, Indiana University Behavioral Economics & Social Marketing -- Tony Foleno, Ad •  Council •  The Context and National Testing of PSAs: The "Schizo" Project -- Bernice Pescosolido, Indiana University 10:45 BREAK 11:00 Remarks from SAMHSA -- Kana Enomoto, Deputy Administrator, ­ SAMHSA 11:15 PANEL II: Methods Panel Synopsis: This session would focus on exploring evidence based platforms ("How you say it") that can be used for media/ communications efforts, and the strengths and weaknesses of the various media types in the context of the social norms targeted for change.
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From page 129...
... Winsten, Harvard •  University When You Know Better, You Do Better -- Phill Wilson, Black •  AIDS Institute Legacy 2: Youth Smoking -- Robin Koval, American Legacy •  Foundation •  ay & Lesbian Bullying Prevention -- Tony Foleno,* Ad G Council 2:30 PANEL IV: Case Studies in Changing Social Norms Panel Synopsis: Media and communications campaigns/­ trategies s used to improve social norms, beliefs, and attitudes in health related arenas in which negative social norms, chronicity, and ­ behavior change are relevant (e.g., epilepsy, HIV/AIDS, cancer)
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From page 130...
... Moderator: David Wegman Panelists: • Vicky Rideout, Committee Member • ernice Pescosolido, Committee Member B • eth Angell, Committee Member B •  illiam Holzemer, Committee Member W 4:30 FINAL COMMENTS •  avid Wegman, Committee Chair D 4:45 Adjourn * Kay Cofrancesco was unable to attend.
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From page 131...
... national, state and local campaign efforts aimed at chang ing behavioral health social norms. Moderator: Judith Warner Discussant: Patrick Corrigan, Committee Member Panelists: •  tructural Stigma and the Health of Lesbian, Gay, and ­ isexual S B Populations: Implications for Changing Social Norms -- Mark Hatzenbuehler, Columbia University •  Peer Counselor: Wounded Healer Please Apply -- Peggy Swarbrick, Rutgers University
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From page 132...
... Context: Critical Evaluations Panel Synopsis: How can SAMHSA implement change based on evidence from previous campaigns? Moderator: Judith Warner Discussant: Beth Angell, Committee Member Panelists: • CalMHSA -- Patrick Corrigan, Committee Member •  esults from A School-Based Intervention to Changes Norms R About Mental Illnesses -- Bruce Link, Columbia University 12:00 pm LUNCH 1:00 Presentation: A Cultural Cognitive Approach to Communicating About Child Mental Health Presenter: Nathaniel Kendall-Taylor, Frameworks Institute Moderator: Vicky Rideout, Committee Member 2:00 PANEL III: Implementing Change in the U.S.
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From page 133...
... APPENDIX A 133 Panelists: • Clarence Jordan, Committee Member • Ruth Shim, Committee Member • Susan Rogers, National Mental Health Consumers' Self-Help Clearinghouse • Joe Powell, Association of Persons Affected by Addiction 3:15 BREAK 3:30 PANEL IV: Perspectives from Outside the United States Panel Synopsis: Panelists will present on successes and challenges of campaign efforts aimed at changing behavioral health social norms outside of the United States. Moderator: Beth Angell, Committee Member Discussant: Patrick Corrigan, Committee Member Panelists: •  valuation of England's National Time to Change Anti-Stigma E Campaign: Results from Phase One -- Sara Evans-Lacko, King's College London •  he Opening Minds Initiative of the Mental Health Commis T sion of Canada -- Robert Whitley, McGill University •  Changing Behavioral Health Social Norms: Interventions and Outcomes from Australia -- Anthony Jorm, University of Melbourne 4:45 FINAL COMMENTS David Wegman, Committee Chair 5:00 ADJOURN
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Key Terms

  • behavioral health
  • health social
  • palpant shimkets
  • indiana university
  • david wegman

  • committee chair
  • behavior change
  • efforts aimed
  • campaign efforts
  • changing social

  • improve social
  • final comments
  • rebecca palpant
  • using entertainment
  • cultural cognitive

  • influence attention
  • american legacy
  • deliver public
  • joanne silberner
  • negative social

  • related arenas
  • ing behavioral
  • implement change
  • local campaign
  • healer please

  • cognitive approach
  • vjr consulting
  • change based
  • various media
  • wounded healer


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