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Public Transit and Bikesharing (2018) / Chapter Skim
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Pages 51-69

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From page 51...
... 51 As part of this research, five existing bikeshare programs were designated for further analysis out of the list of participating agencies. The bikeshare programs and related implementing agencies were selected due to their existing organizational and operational characteristics.
From page 52...
... 52 Public Transit and Bikesharing on the planning and expansion of the bikeshare system, while the operator uses approximately 10 full time staff members to rebalance and maintain the system. Branding and Marketing Following the recommendations from The Regional Bike Share Implementation Plan for Los Angeles County, Metro developed a shared branding, service area, fare media, and fare structure that help provide a seamless passenger experience and reinforce the multimodal connections among all of Metro's services (Figure 38)
From page 53...
... Case Examples 53 with Metro standards and the Metro Transit TAP card is used as the primary key to access and unlock the bicycles from their docks. While Metro and Metro Bike Share both provide links to the other service on their website, only Metro Bike Share includes the location of Metro transit services on their maps.
From page 54...
... 54 Public Transit and Bikesharing the $40 upfront costs for purchasing the membership. Users are therefore only responsible for overages of $1.75 per ride (same as a regular Flex Pass)
From page 55...
... Case Examples 55 While the TAP card is used to access both transit services and bikeshare services, the full integration of these modes is currently limited by available technology. The current process uses a back-end approach to link TAP card numbers to Metro Bike Share accounts to process payments.
From page 56...
... 56 Public Transit and Bikesharing Source: Link Dayton Bike Share. Figure 41.
From page 57...
... Case Examples 57 Membership, Ridership, and Farebox Recovery Link Dayton Bike Share offers several memberships, including Annual ($65) , Monthly ($10)
From page 58...
... 58 Public Transit and Bikesharing Source: Link Dayton Bike Share. Figure 42.
From page 59...
... Case Examples 59 contracts with city and county police forces to provide maintenance and any repairs to their bicycle fleets. The transit agency currently houses all operations in a small bicycle shop located in downtown Dayton.
From page 60...
... 60 Public Transit and Bikesharing Source: PeopleforBikes Figure 44. Divvy bicycle.
From page 61...
... Case Examples 61 the branding and marketing of bicycles and stations (Figure 45)
From page 62...
... 62 Public Transit and Bikesharing Source: PeopleforBikes. Figure 46.
From page 63...
... Case Examples 63 Per data provided by CDOT representatives, 75% of CTA train stations currently have a Divvy station within one-eighth of a mile. Furthermore, 48% of CTA bus stops have a bikeshare station within one-quarter of a mile.
From page 64...
... 64 Public Transit and Bikesharing Source: City of Phoenix. Figure 47.
From page 65...
... Case Examples 65 Source: grid.socialbicycles.com. Figure 48.
From page 66...
... 66 Public Transit and Bikesharing Funding Funding for GRiD comes from a variety of sources, including advertising revenues, fare revenues, local funds, and federal funds. CMAQ funding was used for capital expenses in Tempe and Phoenix.
From page 67...
... Case Examples 67 Branding and Marketing The Zyp BikeShare brand was born out of a creative process facilitated by a local public relations and advertising firm that engaged several stakeholders in Birmingham, Alabama. The firm used the primary colors from the program's sponsors to dress the bicycles and develop the program's logos.
From page 68...
... 68 Public Transit and Bikesharing for All" low-income access pass is also offered. More information on pricing structure can be found in Table 18.
From page 69...
... Case Examples 69 Transit Integration There is very limited integration between Zyp BikeShare and local transit. There are no links between bikeshare and transit websites, and services are not cross-listed on maps.

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