Understanding Changes in Demographics, Preferences, and Markets for Public Transportation (2018) / Chapter Skim
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Pages 44-46
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44 The potential markets for transit can be analyzed in terms of their demographic similarity (Chapter 2) , their geographic similarity (Chapter 3)
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Market Segments for Transit Use 45 10. I enjoy meeting people on the bus or train.
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From page 46... ...
46 Understanding Changes in Demographics, Preferences, and Markets for Public Transportation of the cluster cited no transit use in the past month and, for those who do ride transit, it is often on an infrequent basis. Important people in their lives approve of their transit use but rarely use transit themselves.
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