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Pages 59-67

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From page 59...
... 59 Previous chapters explored the role of demographics, location, and preferences separately as influences on the transit markets. This chapter analyzes all of these factors together by using two market research–based travel demand models developed specifically in this study.
From page 60...
... 60 Understanding Changes in Demographics, Preferences, and Markets for Public Transportation respondents, they also explained answers that these same respondents gave to a set of attitudinal questions. A complete description of the development of these ICLV models is presented in Technical Appendix 6.
From page 61...
... Understanding How the Factors Fit Together: Integrated Modeling 61 Best for All Transit The effects of changing transit level of service on projected demand also depend on what changes occur in the ride-hailing market. The best scenario for transit decreases all the bus and train time and cost attributes by 25% ("bus and train better")
From page 62...
... 62 Understanding Changes in Demographics, Preferences, and Markets for Public Transportation education level, while 5% appears to be related to current differences in attitude that are correlated with age. Similarly, of the 8% decrease in the worst scenario, about 5% appears to be related to education level, and 3% appears to be related to age.
From page 63...
... Understanding How the Factors Fit Together: Integrated Modeling 63 levels of transit service offered in the regions than they are of any major differences in people's underlying mode preferences or attitudes across the regions. Variation, by Neighborhood Type The scenario results were also segmented by four neighborhood types, as self-reported by the respondents: (1)
From page 64...
... 64 Understanding Changes in Demographics, Preferences, and Markets for Public Transportation specific time or cost level by 25% of the reference level for each trip in the survey sample (Table 22)
From page 65...
... Understanding How the Factors Fit Together: Integrated Modeling 65 A New Model for the Impact of Values and Attitudes on Transit Ridership A separate model was built to focus on attitudes and values, with little emphasis on supply characteristics. The study of preferences in the explanation of variation in public transportation ridership involves multiple attitudinal factors, some of which involve longer-term decisions (e.g., where to live and how many cars to own)
From page 66...
... 66 Understanding Changes in Demographics, Preferences, and Markets for Public Transportation • Residential setting. Next, the residential setting of the participant is reported in terms of density, design, accessibility, and car ownership.
From page 67...
... Understanding How the Factors Fit Together: Integrated Modeling 67 approve of one using transit and that they would use transit themselves. In Figure 24, this factor representing normative pressure is labeled "Social Support for Transit Trip." The data in Table 23 can be interpreted in several ways.

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