A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries (2018) / Chapter Skim
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Pages 108-109
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From page 108... ...
A-1 Appendix A – A List of Talking Points Based on the Introduction to Help Gain Leadership Support for Traffic Safety Culture Paradigm "Creating a positive traffic safety culture is integral to helping our nation move toward a vision of a highway system with no fatalities." For many years, traffic crashes has been the leading cause of death for many groups of road users. As a result the economic and societal impact of traffic crashes in the US has been estimated to be more than $871 billion each year.
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From page 109... ...
A-2 related to traffic safety. This intention is evident from the explicit adoption of a behavioral model to guide strategy development.
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