Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit (2019) / Chapter Skim
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1 S E C T I O N 1 Research Summary Transit-priority projects seek to improve transit service, particularly in terms of speed and reliability, by prioritizing the movement of transit vehicles over automobiles. The research conducted in this project explored the use and effectiveness of strategic communications in building public support for transit-priority projects.
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2 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit Each community and transit-priority project is unique, yet planners need not devise a strategic communications plan through trial and error. Transit agencies and communities across the nation have used strategic approaches to communicate the need, and obtain support, for reimagined transit services.
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Overview 3 Primary Findings The research conducted under TCRP Project J-11/Task 29 leads to several broad conclusions about how cities and transit agencies have recently used strategic communications: • Cities and transit agencies delivering transit-priority projects employ strategic communications very differently from one another, with divergent outcomes. • They value targeted, engaging communication methods that help build support for transitpriority measures, but often implement general, less-engaging forms of communication.
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