Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit (2019) / Chapter Skim
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21 S E C T I O N 4 This section presents case studies that emerged from survey- and interview-based research. Table 1 lists the participating transit agencies interviewed.
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22 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit CMAX CLEVELAND AVENUE BUS RAPID TRANSIT Project type: Bus Service Improvement Columbus, OH OperationalCentral Ohio Transit Authority (COTA) Agency: Location: Status: BACKGROUND The Cleveland Avenue BRT/Enhanced Bus Service project (known as CMAX)
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Case Studies 23 KEY TAKEAWAYS REFERENCES COTA's successful implementation of the CMAX project was supported by robust strategic communications. to achieve high levels of community engagement.
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24 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit L TARAVAL RAPID PROJECT Project type: Transit Boarding Islands, Transit-only Lanes San Francisco, CA Planning Complete | Construction Commencing San Francisco Municipal Transportation Agency (SFMTA) Agency: Location: Status: BACKGROUND improve the overall safety and reliability of MUNI service.
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Case Studies 25 Online & Print References • SFMTA.
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26 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit 16TH STREET NW BUS LANES PROJECT Project type: Washington, D.C. Pre ConstructionDistrict of Columbia Department of Transportation (DDOT)
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Case Studies 27 REFERENCES Online & Print References • 16th Street NW Bus Lanes Project.
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28 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit REGIONAL TRANSIT SIGNAL PRIORITY PROGRAM Project type: Chicago, IL Planning Complete | Partial Implementation Complete Regional Transportation Authority (RTA) Agency: Location: Status: BACKGROUND systems at roughly 500 intersections on 13 corridors in the Chicago area for bus routes operated by CTA and Pace.
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Case Studies 29 REFERENCES Online & Print References • Green and Go! Project Factsheet.
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30 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit NORTHEAST GRAND AVENUE TRANSIT LANE Project type: Portland, OR Planning Complete | Construction Commencing Portland Streetcar Inc. Agency: Location: Status: BACKGROUND The Portland Streetcar experienced long delays along Northeast Grand Avenue, lengthening journeys by an Lanes Project sought to convert a travel lane on Northeast Grand Avenue into a business access and transit (BAT)
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Case Studies 31 REFERENCES Online & Print References • • Week. https://www.wweek.com/news/city/2017/11/09/portland-streetcar-will-have-dedicated-eastside-lane-for-heavytraffic/ Interviews & Surveys • Project Manager.
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32 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit ALUM ROCK / SANTA CLARA BUS RAPID TRANSIT Project type: Bus Service Improvement San Jose, CA Implementation Complete Santa Clara Valley Transportation Authority (VTA) Agency: Location: Status: BACKGROUND The Alum Rock/Santa Clara BRT is a newly completed, enhanced bus service route extending eastward from downtown San Jose.
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Case Studies 33 Online & Print References • Alum Rock – Santa Clara Bus Rapid Transit. Project Web Page.
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34 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit Key Takeaways Project Context Matters How well agencies communicate with the public depends on the perceived public importance of a project. Agencies feel that they can afford to forgo some strategic communications for less publicly significant projects.
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