Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit (2019) / Chapter Skim
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35 S E C T I O N 5 This section summarizes findings from the survey of transit agencies and cities conducted in this research. Table 2 lists the 13 transit agencies from cities and regions of varying geographies and sizes that responded to the survey.
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36 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit Most of the transit-priority projects described by respondents incorporated transit signal priority in conjunction with other transit service improvements such as dedicated running ways. 9 7 6 5 4 2 1 1 1 0 2 4 6 8 10 12 Tr an sit si gn al pr ior ity Qu eu e j um p De dic ate d r un nin g w ay s f or tra ns it De dic ate d b us la ne s Bu s b ulb -ou ts Tr an sit si gn al pr ee mp tio n Ne w or ex pa nd ed lig ht rai l Tr an sit m all /g all ery Po lic y c ha ng es Figure 1.
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Survey Approach and Results 37 Most of the projects described by respondents were located partly or entirely in the general travel lanes of urban and suburban streets, rather than on dedicated roadways or freeways.
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38 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit Almost all of the responding agencies indicated that they had some form of public-facing strategic communications figure. For most, that meant a transit agency employee or group, although politicians, agency board members, and other groups also supported the communications efforts in some cases.
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Survey Approach and Results 39 9 9 6 5 3 2 0 2 4 6 8 10 12 Consulted with an external outreach/public relations firm Consulted with other departments Content determined inhouse with external input Content determined inhouse without external input Consulted with riders (e.g. focus groups, surveys)
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40 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit In addition to targeting specific audiences, transit agencies look to outsiders for strategic communications help. Eighty-five percent of respondents, 11 agencies in total, hired a thirdparty consultant/outreach firm to assist with outreach.
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Survey Approach and Results 41 Transit agencies view communication strategies that directly engage stakeholders as most successful, rather than those that reach a wide audience. • Website hits • Transit ridership Agencies can employ online or in-person surveys, as well as internal analytics to obtain data on these metrics.
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42 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit importance of clear goals and objectives. Notably, few transit agencies felt that having a strong public-facing champion was important.
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Survey Approach and Results 43 1 1 1 2 2 3 3 5 5 0 2 4 6 8 10 Lack of interest/support from the transit agency decision-makers Lack of resources for prioritizing diverse target audiences Not enough time to implement communication plan Insufficient funds Lack of interest/support from stakeholders Lack of interest/support from other department staff Low attendance/participation at events Inconsistent messaging Lack of interest/support from the general public Transit agencies most often face disinterest and inconsistent messaging as barriers to successful project communications. Figure 13.
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