Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit (2019) / Chapter Skim
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44 S E C T I O N 6 The survey and interview research conducted for this project reveals how cities and transit agencies are using strategic communications to build support for transit-priority projects and provides some insight into the factors that have contributed to make these strategic communications efforts more or less successful. Survey research indicates that many agencies that are employing strategic communications are doing so to inform and educate broad public audiences, more than they are trying to engage targeted stakeholder groups.
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