Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit (2019) / Chapter Skim
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Pages 47-54
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47 A P P E N D I X B Transit Agency Survey Survey Introduction Thank you for participating in the TRB Strategic Communications Survey! The goal of this survey is to gather information to help develop practical guidance on communication strategies for transit agencies implementing transit-priority projects.
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48 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit – Online surveys – Printed mailers – Social media – Transit agency smartphone app – Website – Other (please specify) Project Specifics Please answer the following questions in regard to the communications strategy employed for one of your agency's transit-priority project or communication campaigns.
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Transit Agency Survey 49 7. If the project operates on a dedicated roadway, how is priority designated?
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50 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit 12. What techniques did you use to determine the content and format and dissemination of media for each type of communication?
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Transit Agency Survey 51 – Yes (please specify their name and role)
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52 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit Strategy Evaluation 22. Did your transit agency develop a formal evaluation process for the communications strategy?
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Transit Agency Survey 53 – Improving operational efficiency – Improving program evaluation – Improving quality of feedback – Providing real-time information – Reaching larger audiences – Other (please specify)
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54 Strategic Communications to Improve Support for Transit-Priority Projects: Report and Toolkit End Page 34. Please provide the following details of the transit agency you represent.
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