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From page 17... ... 17 C H A P T E R 4 This study includes 20 case studies of transit agency partnerships with TNCs based on the findings of the transit agency survey and interviews with key staff. Partnerships between transit agencies and TNCs are an active market; information captured here reflects the state of partnerships as of mid-2018. Read the entire page →
From page 18... ... LA Metro MOD Pilot Los Angeles County, CA First Mile/ Last Mile Subsidized MOD Recipient Existing and new transit customers, vulnerable populations, geographic diversity Urban, Suburban Via (previously Lyft) Formal MOD Sandbox Grant, inter-regional collaboration, vendor transition Awarded the MOD Sandbox Grant to offer first mile/last mile services to transit stations TBD January 2018 – January 2019 Under development Yes FTA MOD Sandbox Grant Allocated: $1.35 million ($600,000 for Metro, $350,000 for Puget Sound, and $400,000 for research) Read the entire page →
From page 19... ... Pierce Transit Limited Access Connections Seattle Region, WA Suburban Mobility First Mile/ Last Mile Late Nite Existing transit customers, college students, and residents with limited transit access Suburban Lyft (initially selected Uber) Formal MOD Sandbox Grant, vendor transition Awarded the MOD Sandbox Grant to offer first mile/last mile and late night services. Read the entire page →
From page 20... ... SamTrans TNC Partnership Pilot (in planning) San Mateo County, CA First Mile/ Last Mile Subsidized Transit customers, commuters Suburban TBD Formal First mile/last mile connections to transit, replacing or supplementing low productivity fixedroute transit SamTrans is in preliminary discussions with TNCs and has completed a feasibility study, but no partnership has been established. Read the entire page →
From page 21... ... Case Studies 21 Big Blue Bus (BBB) MODE – Santa Monica, CA Partnership Development and Implementation Why Enter a Partnership? Read the entire page →
From page 22... ... 22 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Partnership Details Data Sharing • BBB receives enough aggregated data from Lyft to meet NTD requirements. Read the entire page →
From page 23... ... Case Studies 23 payment. In addition, some customers already had Lyft accounts with poor rider ratings, which lowered their driver acceptance rate. Read the entire page →
From page 24... ... 24 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Capital Metro (Capmetro) Read the entire page →
From page 25... ... Case Studies 25 Marketing/Outreach Methods • CapMetro conducts the majority of marketing and outreach in-house. Methods include local news media, flyers at bus stops, and public meetings at the local middle school and library. Read the entire page →
From page 26... ... 26 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Cascades East Transit (CET) Read the entire page →
From page 27... ... Case Studies 27 Areas of Further Development • The partnership did not seem to attract more ridership and may have been more effort than it was worth. CET did not offer the same promotion in 2018 due to lack of staffing, but is considering resuming the partnership in 2019. Read the entire page →
From page 28... ... 28 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Central Pennsylvania Transportation Authority (CPTA) Read the entire page →
From page 29... ... Case Studies 29 Regulatory Considerations • CPTA knew the TNCs could not meet all the requirements for FTA funding, so the transit agency uses less restrictive state transit funds for these trips. • CPTA schedules its paratransit trip demand so that its directly operated paratransit fleet and drivers are used first. Read the entire page →
From page 30... ... 30 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Denton County Transportation Authority (DCTA) Read the entire page →
From page 31... ... Case Studies 31 • DCTA's on-call services RFP did not include a specific requirement for data sharing, but did include "the ability of [the] contractor to provide ridership reports and detailed data" as a proposal evaluation criterion. Read the entire page →
From page 32... ... 32 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Greater Richmond Transit Company (GRTC) Read the entire page →
From page 33... ... Case Studies 33 Partnership Details Data Sharing • GRTC identified data and documentation requirements in its RFP and reports that the two companies provide the required information on a monthly basis. The information is needed for reimbursement. Read the entire page →
From page 34... ... 34 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) • The transit agency also reports that its pilot benefited from a slow and gradual build-up of ridership, allowing GRTC to gain experience and learn from that early experience. Read the entire page →
From page 35... ... Case Studies 35 Los Angeles County Metropolitan Transportation Authority (Metro) MOD Pilot – Los Angeles County, CA Partnership Development and Implementation Why Enter a Partnership? Read the entire page →
From page 36... ... 36 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) of three selected rail/BRT stations: North Hollywood, Artesia, or El Monte. Read the entire page →
From page 37... ... Case Studies 37 OEI as a standalone office, with 12 full-time equivalents (FTE) as of August 2018, dedicated to innovation and allowed to take an iterative approach to projects, is seen as a critical factor in developing and carrying out the MOD pilot. Read the entire page →
From page 38... ... 38 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Livermore Amador Valley Transit Authority (LAVTA) Read the entire page →
From page 39... ... Case Studies 39 Regulatory Considerations • LAVTA was able to address ADA and Title VI concerns by partnering with the DeSoto Cab Company, which has a call-in request system, can process cash payments, and has WAVs in its fleet. In initial testing, WAV service was not guaranteed, so LAVTA renegotiated its contract with the DeSoto Cab Company to guarantee service. Read the entire page →
From page 40... ... 40 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Metropolitan Atlanta Rapid Transit Authority (MARTA) Read the entire page →
From page 41... ... Case Studies 41 Marketing Methods • MARTA believes success with this type of partnership is largely dependent on a transit agency's ability to engage in co-promotional efforts with simple informal agreements and a strong relationship with the TNC's local representative. Project Wins and Areas of Further Development Project Wins • Customers were impressed with MARTA's branding and commended the transit agency for being "current" and "moving with the times." Areas for Further Development • MARTA would like to continue working on the following areas: – Technology integration with MARTA's app platforms – Provisions for data sharing – Utilizing TNCs to strategically fill service delivery gaps Lessons Learned • Data is crucial. Read the entire page →
From page 42... ... 42 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Massachusetts Bay Transportation Authority (MBTA) Read the entire page →
From page 43... ... Case Studies 43 month cap. This was later revised to 2, 20, or 25 trips and then 2, 10, 20, 30, or 40 trips, based on the number of RIDE trips each customer had made on average over the past 6 months prior to their joining the pilot. Read the entire page →
From page 44... ... 44 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) • The RIDE's service providers' drivers are unionized. Read the entire page →
From page 45... ... Case Studies 45 New York City Transit (NYCT) Access-a-Ride E-Hail – New York City Region, NY Partnership Development and Implementation Why Enter a Partnership? Read the entire page →
From page 46... ... 46 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) • No labor issues were reported, since E-hail drivers were regulated by a separate entity (For-Hire Vehicles) Read the entire page →
From page 47... ... Case Studies 47 Omnitrans RIDE Taxi & Lyft Program – San Bernardino, CA Partnership Development and Implementation Why Enter a Partnership? Omnitrans provides a range of specialized transportation services for seniors and people with disabilities. Read the entire page →
From page 48... ... 48 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Partnership Details Data Sharing • Obtaining data from the TNC on the use of the TNC service has been difficult. Read the entire page →
From page 49... ... Case Studies 49 Pierce Transit Limited Access Connections – Seattle Region, WA Partnership Development and Implementation Why Enter a Partnership? In 2016, Pierce Transit was awarded a grant for $205,922 through the MOD Sandbox Demonstration Program to implement a yearlong pilot partnership titled "Limited Access Connections." The overarching goal was to increase transit connections by addressing challenges such as limited transit access to less dense areas, early service termination, long wait times, and highly utilized park-and-ride lots. Read the entire page →
From page 50... ... 50 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) • Though available, Pierce Transit elected to not receive passenger masked ID due to potential privacy concerns in the event that the transit agency could not protect such data from the Freedom of Information Act. Read the entire page →
From page 51... ... Case Studies 51 Lessons Learned • Uber and Pierce Transit were unable to reach an agreement due to concerns around the indemnification of guest customers. • Pierce Transit staff questioned whether the pilot would have benefited and been implemented sooner with a more narrow focus by starting with one zone as opposed to four. Read the entire page →
From page 52... ... 52 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Pinellas Suncoast Transit Authority (PSTA) Read the entire page →
From page 53... ... Case Studies 53 TD Late Shift participants must pre-enroll with PSTA to become eligible for the program. Participants pay $11 per month for a discounted PSTA transit pass (regular value $70) Read the entire page →
From page 54... ... 54 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) • PSTA made a video of how to use Uber on smartphones to publicize the partnership and help train people on how to use the Uber app. Read the entire page →
From page 55... ... Case Studies 55 • Focusing on transportation disadvantaged communities (e.g., shift workers, seniors) is likely to have better outcomes than on discretionary riders, because these communities are more likely to use transit. Read the entire page →
From page 56... ... 56 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Sacramento Regional Transit (SacRT) Read the entire page →
From page 57... ... Case Studies 57 Project Wins and Areas of Further Development Project Wins • Customers were initially required to input a promotional code into the TNC platforms to apply the discount. However, SacRT opted to apply the discount automatically to attract more customers. Read the entire page →
From page 58... ... 58 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) San Mateo County Transit District (SamTrans) Read the entire page →
From page 59... ... Case Studies 59 Regulatory Considerations • Any replacement of existing fixed-route transit service would require a Title VI analysis. SamTrans has not yet established forms of access and/or payment in a potential partnership for unbanked customers or those without smartphones. Read the entire page →
From page 60... ... 60 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Southeastern Pennsylvania Transportation Authority (SEPTA) Read the entire page →
From page 61... ... Case Studies 61 as well as aggregated data on top destinations, unique customers versus total trips, and new customers going to or from the SEPTA station for the first time. • The partnership was not viewed as a core public transit service, nor did SEPTA use federal funding; as such, it did not seek data for NTD reporting purposes. Read the entire page →
From page 62... ... 62 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Southwest Ohio Regional Transit Authority (SORTA/Metro) Read the entire page →
From page 63... ... Case Studies 63 Marketing/Outreach Methods • Contractually, Uber was allowed to review all press releases that were issued by SORTA related to the partnership. • SORTA engaged with local press, social media, and vehicle and station/stop advertising to publicize the partnership. Read the entire page →
From page 64... ... 64 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Solano Transportation Authority (STA) Read the entire page →
From page 65... ... Case Studies 65 • STA's employer outreach coordinator met with the selected employers and, in some cases, their employees to promote the pilot, finding that the larger employers expressed more interest than the smaller ones. • With hindsight and data showing fewer employees participating than the pilot could handle, STA realizes that marketing efforts could have initially promoted the pilot to all the businesses in the park area. Read the entire page →
From page 66... ... 66 Partnerships Between Transit Agencies and Transportation Network Companies (TNCs) Washington Metropolitan Area Transit Authority (WMATA) Read the entire page →
From page 67... ... Case Studies 67 trips provided the previous month in a sortable and formula enabled spreadsheet, preferably Microsoft Excel" that is to include, among other data elements, the following: – Customer's MetroAccess ID number and first and last name – WAV requested trip – Pick-up time and pick-up location – Drop-off location and drop-off time – Trip miles – No show/late cancellation trip – Base fare – Additional trip fees – Total trip cost – WAV fare surcharge • WMATA reported that the two taxi companies are submitting all the required data. Regulation Considerations • WMATA purposefully included specifications in its procurement document to ensure the program would meet all ADA and Title VI requirements. Read the entire page →

From page 17...

... 17 C H A P T E R 4 This study includes 20 case studies of transit agency partnerships with TNCs based on the findings of the transit agency survey and interviews with key staff. Partnerships between transit agencies and TNCs are an active market; information captured here reflects the state of partnerships as of mid-2018.