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50 LATENT CLASS PREDICTIVE VARIABLES The research team's modeling effort for this project started with approximately 50 attitudinal variables ("indicators") used in the specification of the correct model.
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51 TABLE 7-1 INDICATOR VARIABLES AND VARIANCE EXPLAINED INDICATOR VARIABLES R2 If I had to go to |
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52 7(C) SEGMENT OVERVIEW A six-cluster solution provided the best model fit and made the most intuitive sense, but about (6% of respondents)
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53 needs. As seasoned flyers, they are comfortable on the plane and "true believers" of air travel: They perceive it to be easy to get to and from the airport, are satisfied with the schedules offered by the airlines, and are not particularly concerned about safety or lack of privacy when flying.
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54 airport, and dislike the lack of privacy on airplanes. The ambivalence about taking the car versus the plane is reflected in their actual mode choices over the past year: approximately 46% of all the trips they report were in a plane.
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55 TABLE 7-2: OVERVIEW CHARACTERISTICS OF LCCs CLUSTER ARDENT PLANE ADHERENTS RATIONAL AIR TRAVELERS AMBIVALENT ADAPTERS RATIONAL AUTO TRAVELERS ARDENT CAR ADHERENTS Cluster Size 28% 23% 18% 16% 8% Demographics % Under 35 Years Old 21% 16% 25% 15% 7% % Living Alone 26% 20% 19% 14% 14% % Employed (Full or Part) 66% 64% 65% 51% 42% % Hispanic 3% 4% 5% 3% 1% % White 89% 92% 85% 91% 94% % HH Income $100,000 or more 49% 49% 40% 41% 28% % Female 60% 52% 51% 53% 54% % With Kids at Home 22% 21% 36% 24% 25% Trip Type % 4 or more nights 55% 56% 49% 53% 63% % Primary Decision Maker 66% 66% 62% 50% 53% % Traveled alone 39% 40% 27% 19% 16% % Car Availability for Trip 51% 59% 67% 81% 70% % Leisure trips (out of all trips within last year)
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56 7(E) SELECT ATTITUDES BY LATENT CLASS CLUSTER As can be seen in Figure 7-3, even though Ardent Plane Adherents and Rational Air Travelers share the propensity to travel by plane, they differ starkly in their attitudes toward driving: Ardent Plane Adherents are much more likely to think that longer drives are unpleasant (94%)
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57 As can be seen in Figure 7-4, Rational Auto Travelers and Ardent Auto Adherents differ strongly in their attitudes toward flying. Most Ardent Auto Adherents worry about personal safety on the plane (57%)
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58 ARDENT PLANE ADHERENTS AND RATIONAL AIR TRAVELERS The largest LCC (23% of respondents) consists of "true believers" of air travel.
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59 airports, or if seating arrangements in the terminal provide greater privacy, then this could also be pointed out. RATIONAL AUTO TRAVELERS Rational Auto Travelers are relative "low-maintenance" travelers who do not mind either driving or taking the plane.
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