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4 Implementing Best Practices and Crafting Effective Messaging to Help Adolescents Flourish
Pages 33-46

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From page 33...
... LEARNING FROM THE PARTICIPANTS Several participants shared ideas and comments in the virtual chat during the workshop, focused on answering two specific questions: (1) Has your organization elevated the lived experience in its work?
From page 34...
... As another way to implement best practices, Shelley Waters Boots, Funders for Adolescent Science Translation, suggested referring to the National Academies report, The Promise of Adolescence: Realizing the Opportunity for All Youth (NASEM, 2019b)
From page 35...
... The discussion around implementation of the workshop's featured best practices, he said, has raised his awareness of the need to enhance organizational coordination between the American Academy of Physician Assistants and all organizations and funders who continue to support adolescent well-being. CRAFTING EFFECTIVE MESSAGING Deborah Klein Walker, consultant and immediate past president for the Global Alliance for Behavioral Health and Social Justice, highlighted the importance of getting all of the knowledge and evidence from various reports and workshops out to key consumers and stakeholders invested in the flourishing of adolescents.
From page 36...
... Next, Busso introduced the belief that peers constitute a largely negative or corrupting influence that can undermine healthy development, in sharp contrast to the reality that healthy peer relationships are essential. He highlighted the "modernity as a threat" idea so well exemplified by the much greater number of risks and negative things that the youth of this generation have to navigate today such as social media, drugs, and alcohol, all of which are perceived as threats and roadblocks to healthy adulthood.
From page 37...
... In closing, Busso noted that this was just a quick overview of their research in this area, and he pointed to the adolescent development page of their website, where more information, including recent reports and recommendations, can be found. Leveraging Social Media for Mental Health Introducing Edward Schmit, cofounder of IDONTMIND, Walker stated that since its 2017 launch, this mental health awareness campaign and lifestyle brand has raised more than $350,000 for mental health organizations across the country.
From page 38...
... Starting as a fundraising vehicle for a mental health organization, IDONTMIND slowly developed their own campaign, joining Mental Health America in 2018. This transition also included building their website and a variety of social media platforms, as well as building out the IDONTMIND Journal that publishes weekly articles introducing people to different aspects of mental health and related topics.
From page 39...
... IDONTMIND/Mental Health America Instagram account, https://www. instagram.com/idontmind.
From page 40...
... Involving Youth in Message Development Kawanza Billy is the program manager and social impact strategist for Black Swan Academy, where she creates educational content in collaboration with young people to help them advocate for their education and mental health needs. She explained the mission of Black Swan Academy, a program that was founded in 2013 after the fatal shooting of Trayvon Martin, as empowering Black youth in underserved communities.
From page 41...
... • Supported and led advocacy campaigns that resulted in more fund ing for mental health professionals in schools, affordable housing, community violence interruption, and legislation that reduces sus pensions, prevents childhood lead exposure, and reduces the voting age to 16. To share some of their lessons on messaging, Billy described a campaign their young people worked on that included the development of a tagline for a youth agenda focusing mainly on mental health and well-being.
From page 42...
... . Billy explained how academy leaders avoid leading with answers or trying to lead them to answers, but on the other hand, BOX 4-2 Black Swan Academy Youth Agenda Development Process   1.
From page 43...
... Make sure you are using interactive activities when creating content and getting youth involved; (2) You also want to feature images of young people because when youth see others like themselves doing amazing things, it will encourage and inspire them to be involved; (3)
From page 44...
... What FrameWorks has learned, he continued, is that making lasting change requires working with specialists and experts across different sectors of youth development. He also mentioned that colleagues in the field work with advocates to construct a shared narrative and provide actionable tools and strategies to embed within communications to help make this process work better.
From page 45...
... The Forum for Children's Well-Being has been discussing relational health for a while, but it now can do more in this space to help adolescents flourish.


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