Visual Arts Programs at Airports (2020) / Chapter Skim
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From page 13... ...
13 State of Practice of Airport Arts Programs 2.1 Airport Arts Program Vision and Mission Statements Most of the airports studied for this synthesis articulate multiple vision and mission state ments for their rotating visual arts programs. Because those statements can vary widely, analyzing the frequency with which such statements appear can be helpful in understanding the intended focus and purposes of the programs.
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14 Visual Arts Programs at Airports Vision/Mission Statement No. of Airports (of 13)
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State of Practice of Airport Arts Programs 15 2.2 Airport Arts Program Audience and Stakeholders The SAN Arts Master Plan contains a perceptive observation about its arts program's audience. According to the SAN Arts Master Plan, an airport is "not a place where people as a whole specifically come to experience the arts," and most travelers encounter art as an incident to their passage through the airport (Bressi et al., 2019, p.
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16 Visual Arts Programs at Airports and airport employees (all badged personnel)
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State of Practice of Airport Arts Programs 17 that interactions with arts community members, lenders of art objects, and persons involved in outreach activities are often viewed as more credible when they are performed by a professionally qualified, credentialed arts manager. Despite such disagreements, however, the trend among the studied airports appears to be the hiring of arts program managers and staff members who indeed have professional qualifications or credentials in the arts.
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18 Visual Arts Programs at Airports Airport RFP/Call for Artists? Arts Committee?
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State of Practice of Airport Arts Programs 19 directed at youth or exhibit art created by children. AUS, for example, conducts outreach activities with certain schools in the district in which the airport is located.
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20 Visual Arts Programs at Airports Airport 2018 Arts Program Budget Enplanements Arts Program CPE* † ALB $50,000 1.44 million $0.034 AUS $40,000 7.77 million $0.005 IND N/A 4.6 million N/A LAX $615,000 42.6 million $0.014 MIA $270,000 21 million $0.012 BNA $325,000 8 million $0.040 PHL $439,000 15.3 million $0.028 PDX $70,000 9.8 million $0.007 SAN $320,000 12.1 million $0.026 SAT $100,000 4.8 million $0.020 SFO $585,000 27.7 million $0.021 SEA N/A 24 million N/A TRK $10,000 0.085 million $0.117 Average Cost Per Enplanement = $0.020/CPE*
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State of Practice of Airport Arts Programs 21 to artists through fees, stipends, or honoraria. There are, however, budgeted expenses for some programs that are uncommon.
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22 Visual Arts Programs at Airports Understanding customer engagement also allows a program manager to measure progress toward the program's mission and incremental goals. The studied arts programs typically describe four methods for monitoring customer engagement: (a)
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State of Practice of Airport Arts Programs 23 engagement survey, however, are the exception and not the rule. Further, none of the studied airports conduct engagement surveys on a regular or continuous basis.
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24 Visual Arts Programs at Airports SFO's marketing activities are as comprehensive as those recommended for SAN's program, but they take a different approach. The SFO arts program sees little benefit in engaging in wideranging direct marketing activities because its audience is essentially captive.
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State of Practice of Airport Arts Programs 25 by the Visual Artists Rights Act (VARA)
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26 Visual Arts Programs at Airports airport: (a) conflicts of interest, (b)
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State of Practice of Airport Arts Programs 27 ACRP Report 157: Improving the Airport Customer Experience (Boudreau et al., 2016) support the view that airport arts programs can make a significant contribution toward creating a sense of place and establishing a local cultural connection.
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28 Visual Arts Programs at Airports Photo 11. Joshua Dent.
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State of Practice of Airport Arts Programs 29 Presenting exhibits that are synchronized with the artistic pulse of a city or region creates not only an indelible sense of place and community, but also a sense of civic pride at an airport (Boudreau et al., 2016)
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30 Visual Arts Programs at Airports Yet another way airports establish a connection with their communities and stakeholders is by supporting their local arts communities and artists. Most airport arts managers conduct extensive outreach activities in the communities in which they are located, and often throughout the region as well.
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State of Practice of Airport Arts Programs 31 A more general economic benefit flows to local and regional communities from airport art exhibitions that generate an awareness of and interest in local artists, arts institutions and galleries, arts events, and tourist destinations. Some airports present tieins with wellknown regional events and organizations, such as IND's references to the Indianapolis 500 Raceway and the Indianapolis Motor Speedway Museum.
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32 Visual Arts Programs at Airports programming" that, among other things, "positions the Airport as a creative industry driver" (SAN Policies, Arts Program Policy, section 8.50[1]
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