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From page 243... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Proceedings of a Workshop IN BRIEF December 2020 Addressing Health Misinformation with Health Literacy Strategies Proceedings of a Workshop -- in Brief On July 29, 2020, the Roundtable on Health Literacy convened a public workshop to explore the challenges result ing from the proliferation of health and medical misinformation and disinformation, particularly as they relate to the coronavirus disease 2019 (COVID-19) pandemic. Read the entire page →
From page 244... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Parker noted that many workshop registrants had submitted questions before the workshop asking about how to identify signals that information they are consuming may not be entirely true. Media literacy has often been concentrated on logically looking at the information in question along with its source, Starbird replied, but reactions to news or information are not always approached logically. Read the entire page →
From page 245... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief What search engine audiences use and the information they are able to find depends on the Internet availabil ity or digital resources to which they have access. For example, if an individual has access to the Internet through Face book's "Free Basics" program,1 which is a collaboration between Facebook and key mobile providers around the world to provide limited Internet access, then that individual can access only select information and not the World Wide Web. Read the entire page →
From page 246... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief they search online is the information you want them to see for a given point in time." One example of this is Google's newer annotation tools, which label and highlight fact checks in Google Search and Google News results. Facebook has also part nered with FCOs, and when FCOs identify a piece of content as false and flag it to Facebook, "Facebook can integrate this information into their own content systems to hide or reduce the ability to view a particular piece of misinformation, which significantly reduces its distribution," Gyenes continued. Read the entire page →
From page 247... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Chou explained that the rampant spread of information, especially in the online ecosystem, complicates how health literacy strategies can be developed and deployed. When considering these strategies, it is also important to consider intent, she said. Read the entire page →
From page 248... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief • Propagating rhetoric related to personal freedom and against government mandates • Discrediting agents involved in vaccine development • Targeting already mobilized groups and emotional topics There are some newer strategies that may be effective, Chou said. While there is not a lot of established litera ture on this sort of the efficacy, she said, "I think these are worthy targets." Some novel communication strategies may include • Induce skepticism toward disinformation agents (similar to the discrediting of tobacco marketing) Read the entire page →
From page 249... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief advice -- it began to fester at the edges and move into the conversation." But, she added, we started to develop and spread new norms around corrections with empathy. Another element of disinformation campaigns that are difficult to address, Starbird said, is their intersection with authentic activism, in which politically motivated groups are targeted to become vectors of misinformation and disinformation around health and COVID-19. Read the entire page →
From page 250... ... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief DISCLAIMER: This Proceedings of a Workshop -- in Brief was prepared by Alexis Wojtowicz as a factual summary of what occurred at the workshop. The statements made are those of the rapporteur or individual workshop participants and do not necessarily represent the views of all workshop participants; the planning committee; or the National Acad emies of Sciences, Engineering, and Medicine. Read the entire page →

From page 243...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Proceedings of a Workshop IN BRIEF December 2020 Addressing Health Misinformation with Health Literacy Strategies Proceedings of a Workshop -- in Brief On July 29, 2020, the Roundtable on Health Literacy convened a public workshop to explore the challenges result ing from the proliferation of health and medical misinformation and disinformation, particularly as they relate to the coronavirus disease 2019 (COVID-19) pandemic.

Read the entire page →

From page 244...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Parker noted that many workshop registrants had submitted questions before the workshop asking about how to identify signals that information they are consuming may not be entirely true. Media literacy has often been concentrated on logically looking at the information in question along with its source, Starbird replied, but reactions to news or information are not always approached logically.

Read the entire page →

From page 245...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief What search engine audiences use and the information they are able to find depends on the Internet availabil ity or digital resources to which they have access. For example, if an individual has access to the Internet through Face book's "Free Basics" program,1 which is a collaboration between Facebook and key mobile providers around the world to provide limited Internet access, then that individual can access only select information and not the World Wide Web.

Read the entire page →

From page 246...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief they search online is the information you want them to see for a given point in time." One example of this is Google's newer annotation tools, which label and highlight fact checks in Google Search and Google News results. Facebook has also part nered with FCOs, and when FCOs identify a piece of content as false and flag it to Facebook, "Facebook can integrate this information into their own content systems to hide or reduce the ability to view a particular piece of misinformation, which significantly reduces its distribution," Gyenes continued.

Read the entire page →

From page 247...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief Chou explained that the rampant spread of information, especially in the online ecosystem, complicates how health literacy strategies can be developed and deployed. When considering these strategies, it is also important to consider intent, she said.

Read the entire page →

From page 248...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief • Propagating rhetoric related to personal freedom and against government mandates • Discrediting agents involved in vaccine development • Targeting already mobilized groups and emotional topics There are some newer strategies that may be effective, Chou said. While there is not a lot of established litera ture on this sort of the efficacy, she said, "I think these are worthy targets." Some novel communication strategies may include • Induce skepticism toward disinformation agents (similar to the discrediting of tobacco marketing)

Read the entire page →

From page 249...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief advice -- it began to fester at the edges and move into the conversation." But, she added, we started to develop and spread new norms around corrections with empathy. Another element of disinformation campaigns that are difficult to address, Starbird said, is their intersection with authentic activism, in which politically motivated groups are targeted to become vectors of misinformation and disinformation around health and COVID-19.

Read the entire page →

From page 250...

... Addressing Health Misinformation with Health Literacy Strategies: Proceedings of a Workshop -- in Brief DISCLAIMER: This Proceedings of a Workshop -- in Brief was prepared by Alexis Wojtowicz as a factual summary of what occurred at the workshop. The statements made are those of the rapporteur or individual workshop participants and do not necessarily represent the views of all workshop participants; the planning committee; or the National Acad emies of Sciences, Engineering, and Medicine.

Read the entire page →

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