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Pages 50-60

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From page 50...
... 50 Step 3 recognizes the importance of effective external communications in supporting and advancing your agency's resilience strategy. An effective external communications strategy focuses on developing partnerships before disruptions occur (when developing resilient strategies, plans, and projects)
From page 51...
... Develop an External Communications Strategy and Plan (Step 3) 51   Capability Factors and Levels of Maturity Factor 3.1: Does your agency have an external communications strategy that supports your resilience program?
From page 52...
... 52 Mainstreaming System Resilience Concepts into Transportation Agencies: A Guide regular basis. The document is widely circulated as part of our efforts to raise awareness of our agency's resilience efforts.
From page 53...
... Develop an External Communications Strategy and Plan (Step 3) 53   what such hazards and threats mean to the transportation system, system users, and to society in general.
From page 54...
... 54 Mainstreaming System Resilience Concepts into Transportation Agencies: A Guide offer comments on your agency's resilience efforts and/or to respond to targeted questions on resilience priorities, programmed actions, or ongoing resilience initiatives. The major distinction among the maturity levels for this factor is the level to which resilience information is provided on your agency's website.
From page 55...
... Develop an External Communications Strategy and Plan (Step 3) 55   agency, system users, and to society in general; and the types of actions the public and businesses can take to support system resilience.
From page 56...
... Maturity Factor Level 1 (1 point) Level 2 (2 points)
From page 57...
... 3.5 Does your agency's external communications strategy include multiple means of outreach (written materials, web-based capabilities, social media, speaker's bureau, and the like)
From page 58...
... Score Range Description of Agency Maturity in Developing an External Communications Strategy and Plan 0 to 12 Your agency is emerging into this area and has taken initial steps to grow its capabilities in communicating resilience to external agencies and 13 to 23 Your agency has implemented several effective external communication strategies, not so much as part of a comprehensive agency-wide approach but rather due to the initiative of agency staff. 24 to 27 Your agency has reached significant maturity in establishing and maintaining an effective external outreach strategy and plan and has processes and platforms that provide consistent information to be provided to interested parties.
From page 59...
... Develop an External Communications Strategy and Plan (Step 3) 59   Recommended Actions to Achieve Higher Levels of Resilience Capability If you scored at Level 1 or 2, you are just starting your evolution toward a more resilienceoriented external communications strategy.
From page 60...
... 60 Mainstreaming System Resilience Concepts into Transportation Agencies: A Guide Useful Resources AASHTO.

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