Uses of Social Media in Public Transportation (2022) / Chapter Skim
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4 Background Social media platforms include various web-based applications that are accessible via the Internet using a web browser or smartphone apps. People use these social media platforms to interact with one another online.
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Introduction 5 Literature Review First, the study team conducted a review of the relevant literature, including previous research and transit agency examples of active social media usage. The study team focused on social media platforms, usage patterns, public education and engagement, and information collection to improve transit services.
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6 Uses of Social Media in Public Transportation Case Examples After the survey was complete, seven agencies were selected as case examples. The primary selection was based on the agency size, geographic locations, and different perspectives of social media usage as well as their responses about unique practices.
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Introduction 7 identified for further study needed on customer engagement via social media platforms used by transit agencies. • Glossary of Terms is provided because social-media-related studies contain many new and innovative terms and platforms.
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