Uses of Social Media in Public Transportation (2022) / Chapter Skim
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Pages 44-47
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44 This report is a combination of a literature review of social media in public transportation, a survey of selected transit agencies, and detailed case examples in the United States and Canada. This synthesis contributed to knowledge by exploring the social media strategies adopted by transit agencies and identified important practices for the agencies based on existing literature, newly collected survey data, and case examples conducted.
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Conclusions 45 Key Findings To ensure the optimum use of social media for improving riders' experience, agencies follow certain rules about what, when, and how with respect to sharing information. These agencies follow certain processes of marketing, management, planning, tools, resources, outreach, agreements, and coordination.
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46 Uses of Social Media in Public Transportation this question. Most of the agencies also stated that the lack of resources, funding, and staff might contribute to this barrier.
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Conclusions 47 details on the metrics can be found in Appendix D)
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