Uses of Social Media in Public Transportation (2022) / Chapter Skim
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Pages 59-71
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59 A P P E N D I X B Survey Questionnaire Introduction The Texas A&M Transportation Institute (TTI) is leading research on the use of social media in public transportation for the Transit Cooperative Research Program (TCRP)
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60 Uses of Social Media in Public Transportation Agency Information 1. Participant information a.
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Survey Questionnaire 61 Social Media Platforms 5. What social media platforms does your agency use?
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62 Uses of Social Media in Public Transportation 7. How frequently does your agency update the following?
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Survey Questionnaire 63 9. Who is responsible for creating and circulating the posts on different social media platforms?
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64 Uses of Social Media in Public Transportation Agency Considerations 12. How important is each of the following considerations in your agency's decision to use social media?
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Survey Questionnaire 65 13. How effective have your agency's social media activities been in achieving the following goals?
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66 Uses of Social Media in Public Transportation 15. How does your agency measure the effectiveness of your social media success?
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Survey Questionnaire 67 17. Is your agency effective in reaching specific audiences with the help of social media platforms?
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68 Uses of Social Media in Public Transportation 23. Is there a social media strategy policy at your agency?
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Survey Questionnaire 69 Challenges and Barriers 26. Below are some commonly identified barriers to using social media.
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70 Uses of Social Media in Public Transportation 30. How does your agency archive social media interactions?
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Survey Questionnaire 71 37.
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