Uses of Social Media in Public Transportation (2022) / Chapter Skim
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Pages 8-17
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8 Introduction In recent years, transportation agencies have used social media for a variety of reasons, such as communicating with present and potential riders, collecting passenger data, distributing information, gathering feedback, and improving the agency's image (Bregman 2012)
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Literature Review 9 Crawford (2013) surveyed people in nine locations around the world about their preferred method of receiving information from transit agencies.
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10 Uses of Social Media in Public Transportation Study Location/Agency Social Media Platform Aim Key Findings Choudhury (2013) -- -- Explore ways to improve passenger information systems and communication with riders Technology including social media can be used Crawford (2013)
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Literature Review 11 Public Engagement and Sentiment Analysis Transit agencies over the years have expressed their desire to analyze rider satisfaction and attitudes toward traveling via their service. Traditionally, various methods of interaction have been used to engage with riders.
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12 Uses of Social Media in Public Transportation and then applied contentment analysis. The study showed that the leading concerns of riders regarding public transportation in Cali, Columbia, were the behavior of fellow passengers, transit infrastructure, and safety.
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Literature Review 13 Transit Promotion One of the main goals of transit agencies is to effectively reach their users and provide quality services to them. This section reviews studies that have discussed social media deployment strategies for effectively reaching out to riders and subsequently increasing agencies' rider base (see Table 5 for details of some key studies)
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14 Uses of Social Media in Public Transportation a positive attitude toward public transit and preferred to avoid the use of personal cars until they were old enough to afford driving one. While certain research focuses on targeting specific audiences, Pinkett and Wylie (2013)
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Literature Review 15 Nikolaidou and Papaioannou (2018) reviewed multiple studies to inspect the appropriate use of social media platforms by transit agencies.
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16 Uses of Social Media in Public Transportation Surveys on Transit Agency Practices This section focuses on studies that have surveyed transit agencies regarding their techniques and practices related to social media use (see Table 7)
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Literature Review 17 the willingness of a person to take public transit to travel to nonwork locations and the effect of distance on the person's decision. The study used location-based information from Yelp for this purpose.
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