The Unpredictable Certainty White Papers (1997) / Chapter Skim
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The NII in the Home: A Consumer Service
The NII in the Home: A Consumer Service
Pages 101-109
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From page 101... ...
Second, the terrestrial broadcast service that the consumer now enjoys is Wee, and the public expects it to remain so. Cable TV is not free, but 63 percent of television households (TVH~ are vv~ng to pay $300 per annum to receive over 40 additional channels of programming in addition to the delivery by cable of all local broadcast stations.
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From page 102... ...
In this average market there are eight local television stations. Cable-TV systems provide 42 basic cable networks catering to a diversity of special interests, commonly called niche markets.
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From page 103... ...
An Entertainment Service The successful and deep market penetration of terrestrial broadcasting and cable stems in part from their satisfying the consumer's prunary desire for passive entertainment, and not interactivity. In addition to the mass-market entertainment, niche-market entertainment is provided by cable-TV networks.
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From page 104... ...
The current market teals of new services are intended to demonstrate both consumer acceptance and willingness to pay. In the existing infrastructure serving the home consumer, commercial television broadcasting is unique in that it is a "free" service, essentially paid for by advertising.
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From page 105... ...
If He desired gain in quality has not reached He consumer, it is because of the fundamental constraints of an aged analog transmission standard. The transition to digital transmission offers the Prospect of hiahermualitv service to the home.
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From page 106... ...
The original objective of Japanese research in 1970 was to develop a signal origination and transmission system that would provide the full quality of the cinema experience in the living room, complete wig CD quality sound. When, in 1987, the FCC formed the ACATS, its mandate was to study and evaluate proposed systems, and to recommend a proposed terrestnal transmission standard for the delivery to the home of a greatly improved and advanced television service, intended to replace the present standard, ad "in the public interest." The development work and the construction of a prototype system have now been completed by the Grand Alliance, and, following final tests of Me complete system, the ACATS win be In a position to formally recommend a standard to the FCC by the end of 1995.
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From page 107... ...
Television audience analysis bears this out and shows that the average viewer selects a small group of program sources, typically four broadcast networks, perhaps a local independent broadcast station, and two niche market cable networks ibat respond to particular interests. In the future it wall be important for the consumer to record Land store favorite types of programs in the electronic channel navigator.
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From page 108... ...
The interactive capabilities of such systems would enable upstream commands to switch between program sources at a local switching node. In addition to providing a full range of all broadcast and cable feeds, the cellular system would enable the transmission of data, graphics, and compressed video to other subscribers, and enable access to many nonentertainment services conceived for the NU.
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From page 109... ...
7. The existing cable infrastructure, which is broadly available to almost all television households, should continue to offer a cost-effective path to a broadband component of the Nit, which builds on its existing broadband architecture.
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