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The Internet - A Model: Thoughts on the Five Year Outlook
Pages 237-240

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Select key terms on the right to highlight them within pages of the chapter.


From page 237...
... Devout people are increasingly sharing Heir faith online. They hold religious services, complete with sermons and music.
From page 238...
... But what if an online service creates communities of interest built around world-class communication functionality? From a single screen, or with hyperlinks, I can see Ford's cars, chat with over car enthusiasts about them, debate with Car An Driver's editors, download model specs, check the archives of the Detroit Free Press for an article about Carroll Shelby, ask Shelby a question, place a classified ad to sell my '67 Mustang, look up the price of Ford stocks, buy 100 shares, and send an instant message to a friend's beeper urging him to get online and join a discussion group.
From page 239...
... If the commercial online services hope to retain these advertisers and with them, a key part of their revenue base~they wall have to change. One way they can change is to become the preferred access providers to Me World Wide Web.
From page 240...
... retain uniqueness in terms of structure, context, backend transactions, billing, customer service, marketing segmentation, technology innovation, and distnbution. But even these advantages wall fade over time.


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