The Competitive Status of the U.S. Civil Aviation Manufacturing Industry A Study of the Influences of Technology in Determining International Industrial Competitive Advantage (1985) / Chapter Skim
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Pages 43-45
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From page 43... ...
Over the next 15 years a succession of European firms and consortia built eight additional models of commercial jet aircraft, but with little commercial success. United States manufacturers addressed the interests of a diverse range of large, strong domestic customers and foreign airlines in their design deliberations.
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From page 44... ...
In December 1970, in response to the advent of the widebodied jets, the European transport aircraft industry was rationalized with the creation of a major European marketing project -- Airbus Industrie- which draws on the aircraft manufacturers in a number of European countries.6 The Airbus program, starting with the A300 airplane, has a strong market orientation that seeks to serve not only the European, but also the Asian, African, and South American markets, and specifically the large North American market. In contrast to the competitive adjustments and structural realignment that have been occurring in the U.S.
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From page 45... ...
Airbus Industrie has been particularly successful in establishing a foothold in the band of countries from the Middle East to South and Southeast Asia and to Australia, a region forecast to have the highest rate of growth in air transport over the next two decades. Airbus Industrie, according to its own public pronounce.
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