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10 National Commitment
Pages 81-84

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From page 81...
... Perhaps most significantly, the industry partners of the PNGV are well positioned to build public support for this project through advertising. Showcasing the PNGV vehicle a highly efficient, environmentally friendly car and its successful development through the duration of the program in a wide array of venues from automobile shows to television to print has potential for increasing public support for the project and developing a market for the ultimate products.
From page 82...
... The committee noted that strong coordination among public affairs representatives of all participating agencies could be very beneficial to the PNGV program. The single biggest effort to date appears to have come from DOC, and it is not clear that other government departments have been similarly engaged in helping to build and maintain support for the project.
From page 83...
... The current fragmented approach does not permit an integrated approach to understanding the major benefits resulting from meeting the national goals defined in the PNGV program. As indicated by the preceding discussion, opportunities exist for the PNGV to educate the public and policy makers, engage the media, and form liaisons with the public interest community through coordinated policy, outreach, and education efforts.


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