Uses of Social Media to Inform Operational Response and Recovery During an Airport Emergency (2017)

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50 Title: Media Relations/Social Media in Policing Lesson Purpose: To provide the participant with the knowledge, skills, and materials to effectively interact with the News Media and integrate Social Media into their Law Enforcement Agency. Instructor: Sgt. Danny Weigel has served with the University of North Dakota (UND) Police Department for the past (4) four years in both investigations, patrol operations, and as a member of the Grand Forks Regional SWAT Team. Over the past year and a half Sgt. Weigel has successfully implemented a successful social media platform which includes (3) Twitter accounts, Facebook, and Instagram all for the University of North Dakota Police Department. The UND Police Department has had posts go “viral” and reach over 100,000 people on Facebook. During that time Sgt. Weigel, along with support from Chief of Police Eric Plummer have implemented a successful Public Information Officer Position to successfully house all media inquiries for the UND Police Department. During Sgt. Weigel’s tenure as the Public Information Officer, he has had the opportunity to deal with unique situations such as an officer involved shooting and national news stories from local investigations, which all presented their own unique set of circumstances. Sgt. Weigel has a passion for training and assisting other law enforcement agencies throughout the area to help them implement a successful social media and news media program. Training Objectives: At the end of this block of instruction, the participant will be able to achieve the following objectives in accordance with information received during the instructional period: 1. Discuss the role of the news media and its importance in law enforcement. 2. Discuss the importance of relationships with reporters. 3. Describe the process of communicating media releases with the news media outlets. 4. Discuss how to develop a news release. 5. Discuss trends in technology with news media. 6. Discuss the major steps to take when a crisis strikes your community. 7. Explore social media and its role in law enforcement. 8. Prepare for a news conference and where to host it. 9. Identify the benefits of being proactive when it comes to the media and law enforcement. Students: North Dakota Licensed Law Enforcement Officers. Student Equipment: Note taking capability. Hours: Twelve (12)—Minimum—Actual time may vary depending on presenter, student participation, and questions. Training time will alternate between classroom instruction and practical exercises. Instruction may occur over several days or weeks as time permits. Instructional Method: Lecture Demonstrations Practical Exercises Materials Required: PIO Boot Camp Text Book APPENDIX C University of North Dakota Media Relations/Social Media in Policing Lesson Plan

51 Classroom Tables Technology capabilities Lesson plan PowerPoint Prepared by: Sergeant Danny Weigel Instructor # 4127 Certified Master Public Information Officer Chris Ryan’s PIO Boot Camp Las Vegas, Nevada Reference: PIO Boot Camp Text Book SMILE Conn Training Course Date Prepared: November 2014; October 2015 Edited