Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.
93 (Source: FEMA EMI, 2012, Independent Study Course IS-042, Social Media in Emergency Management, Lesson 3.) 1. Focus first on the outcome you wish to achieve. 2. Be prepared to adapt how you engage your audience. 3. Choose a few tools and develop them well. 4. Create a trial account before creating an official one. 5. Establish a support structure. 6. Develop a mentorship and demonstrations from experienced users. 7. Establish news feeds (RSS) so folks get steady posts from you without having to search. 8. Leverage partners and volunteers. 9. Make people available to answer questions. 10. Trust the public, the communityâs most wired citizens. 11. Develop a strategy. a. Form a SM committee to support its use. b. Set goals: identify audience; explain benefits to be derived from SM use and what risks will be mitigated. c. Develop simple metrics for evaluating the benefits, some qualitative & some quantitative. d. Define an âonline personaâ for your online presence. e. Establish practical and transparent reporting and analysis processes, and track progress to measure program success. f. Set expectations, including some room for mistakes. g. Ensure legal language is included where needed. h. Make sure that promises are kept. i. Integrate SM into organizationâs business: website, operations, exercises, and plans; continuously improve on its use in after action reviews and improvement plans (FEMA 2012). APPENDIX F Common Steps for Adopting the Use of Social Media into Emergency Management
Abbreviations used without definitions in TRB publications: A4A Airlines for America AAAE American Association of Airport Executives AASHO American Association of State Highway Officials AASHTO American Association of State Highway and Transportation Officials ACIâNA Airports Council InternationalâNorth America ACRP Airport Cooperative Research Program ADA Americans with Disabilities Act APTA American Public Transportation Association ASCE American Society of Civil Engineers ASME American Society of Mechanical Engineers ASTM American Society for Testing and Materials ATA American Trucking Associations CTAA Community Transportation Association of America CTBSSP Commercial Truck and Bus Safety Synthesis Program DHS Department of Homeland Security DOE Department of Energy EPA Environmental Protection Agency FAA Federal Aviation Administration FHWA Federal Highway Administration FMCSA Federal Motor Carrier Safety Administration FRA Federal Railroad Administration FTA Federal Transit Administration HMCRP Hazardous Materials Cooperative Research Program IEEE Institute of Electrical and Electronics Engineers ISTEA Intermodal Surface Transportation Efficiency Act of 1991 ITE Institute of Transportation Engineers MAP-21 Moving Ahead for Progress in the 21st Century Act (2012) NASA National Aeronautics and Space Administration NASAO National Association of State Aviation Officials NCFRP National Cooperative Freight Research Program NCHRP National Cooperative Highway Research Program NHTSA National Highway Traffic Safety Administration NTSB National Transportation Safety Board PHMSA Pipeline and Hazardous Materials Safety Administration RITA Research and Innovative Technology Administration SAE Society of Automotive Engineers SAFETEA-LU Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for Users (2005) TCRP Transit Cooperative Research Program TEA-21 Transportation Equity Act for the 21st Century (1998) TRB Transportation Research Board TSA Transportation Security Administration U.S.DOT United States Department of Transportation
TRANSPORTATION RESEARCH BOARD 500 F ifth S treet, N .W . W ashing to n, D .C . 20001 A D D R ESS SER VICE R EQ UESTED
