Diversity in Engineering Managing the Workforce of the Future (2002) / Chapter Skim
Currently Skimming:
Pages 79-84
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From page 79... ...
As CEO of Career Communications Group, which sponsors the Black Engineer of the Year Award, the Women of Color Award Conferences, Black Family Technology Awareness Week and La Familia Technology Week, and publishes Black Engineer and Hispanic Engineer, my subject today is affirmative action, specifically affirmative action backlash. After thinking long and hard about how to approach the issue of backlash, I decided to start with a question.
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From page 80... ...
That's why those numbers are important. Supporters of affirmative action seem to be losing the public relations battle right now.
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From page 81... ...
Success will be critical for thousands of corporations in the coming years for several reasons. For one thing, litigation has increased as a result of recent civil rights legislation that gives more rights to class action suits as well as the ability to recoup recovery and litigation costs.
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From page 82... ...
Other considerations have much greater impact, such as having a high-level supporter, a coach, or a mentor who will speak on your behalf at the right time; being able to communicate and make presentations effectively; and making executives feel comfortable around you. In other words, understanding the corporate culture is key.
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From page 83... ...
The consensus was that companies must be proactive, educate, communicate, involve all employees, and accentuate the positive. Since its inception, affirmative action has been viewed as a quota system, and, according to Tyrone Taborn, supporters of affirmative action are losing the public relations battle.
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From page 84... ...
The issue can't necessarily be addressed on the corporate level, but corporations can support external programs through professional societies and through mentoring programs, as well as inside the corporation. People have to let each other know how they can get this message across.
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