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Pages 12-26

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From page 12...
... A good example (which actually occurred in an air passenger survey in the San Francisco Bay Area not so long ago) would be failing to ask how long departing air passengers resident in the region served by the airport will be away on their air trip when the survey data is intended to be used for airport ground access studies.
From page 13...
... " with the goal of obtaining trip origin location information for airport access trips. This question is ambiguous for air travelers who are surveyed on the return leg of a one-day round trip.
From page 14...
... Interview surveys can also be performed by selecting respondents in a particular location, such as an airline gate lounge, using a defined sampling rule to identify who to approach. The main advantage of interview surveys is the potential for a high response rate and high data quality resulting from the use of professional interviewers.
From page 15...
... The more complicated the questions, the more important it becomes to have a person available to clarify issues the respondent may have and provide assistance, as with an intercept interview. • Flow control: Does the order in which questions are asked need to be controlled?
From page 16...
... Longterm parking use is highest in the spring and fall, months with generally higher levels of business travel. Similar seasonal patterns have been observed at other airports and for other ground access modes.
From page 17...
... The continuous survey approach has been adopted by the United Kingdom Civil Aviation Authority (UK CAA) for its program of air passenger surveys undertaken at the 14 largest U.K.
From page 18...
... For example, the San Francisco Bay Area Metropolitan Transportation Commission has sponsored air passenger surveys at the three Bay Area primary airports every five years. As a result, there is a fairly good historical record of long-term changes in market composition.
From page 19...
... For example, regional transit agencies may be interested in how airport travelers using public transit access the transit system, whereas this may be of less interest to the airport operator. Modifying the scope of an airport user survey to meet the information needs of other agencies will generally increase the cost and complexity of the survey but will generally be less costly and provide more comprehensive information than performing separate surveys.
From page 20...
... • Reports and presentations -- discussed further in Sections 4.11 and 4.13. • Project management.
From page 21...
... • A security agency and possibly a police authority if security screening is a consideration. In some cases these other departments and external agencies may wish to participate on the survey planning team.
From page 22...
... • The questionnaire needs to be reworded to allow comparison of the results with those of other surveys. 2.7 Preliminary Schedule and Target Dates Certain components of the survey project will define the critical path.
From page 23...
... It has become fairly standard practice to perform passenger surveys in the airline gate lounges while passengers are waiting to board their flights. This location has the advantage that passengers are often sitting down with little to do except read a book or magazine.
From page 24...
... to be fingerprinted and photographed at the badging office. The fingerprints are then sent to the Federal Bureau of Investigation for a criminal background check.
From page 25...
... • The purpose of the survey, definition of the population to be surveyed, and the specific information to be collected. • The nature of the services to be provided (e.g., survey design only, survey design and implementation with contractor's interviewers and supervision, survey design and supervision of interviewers employed by the airport, data analysis, and report preparation)
From page 26...
... 2.9.4 Contract Management Selecting the right contractor is important but may only be half the battle; it will also be important for the survey project manager to effectively manage the contract and maintain open communications with the contractor to ensure that issues are identified and resolved before they have a major impact on the survey, that the contractor is adhering to the schedule, and that the quality of the work is acceptable. The survey project manager will need to ensure sufficient time for contract management.


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