Guidebook for Conducting Airport User Surveys (2009) / Chapter Skim
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Pages 125-131
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From page 125... ...
125 Many of the issues related to planning and designing tenant surveys are common to other types of airport user surveys, and the reader will be referred to those sections of the guidebook where applicable. Airport tenants include a wide range of organizations, such as concession operators (retail, food and beverage, car rental, courier, entertainment, etc.)
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From page 126... ...
• The use of email allows the survey invitation to be easily forwarded to the appropriate person in the company. • It allows respondents to complete the survey at a time convenient to them and to do so in more than one session, if they wish (depending on the software used)
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From page 127... ...
For random sampling, required sample sizes to achieve an accuracy of better than ±5 percentage points for a categorical variable are given in Table 7-1 for a range of total numbers of tenants at the airport. As discussed in Section 3.4, the required sample sizes vary depending on the proportion of the population in the category of interest.
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From page 128... ...
7.5 Measures to Obtain Adequate Response A high response rate is important for obtaining accurate, unbiased results. The following measures could be taken to improve the response rate: • Include the name of the company or organization conducting the survey and the survey sponsor in the introduction to the survey.
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From page 129... ...
It may be useful to include some information about the survey organization to show that it is a respected organization with much to lose by breaking the confidentiality commitment. • If conducting a Web-based survey, use software that allows respondents to save partially completed responses and complete them at a later time.
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From page 130... ...
Respondents to air passenger or employee surveys generally will not be able to recall these attributes in such detail or will not be able to answer this type of question due to time constraints. Mystery shopper surveys can be used in conjunction with passenger satisfaction surveys to identify areas with deficiencies as well as specific improvements that could be made.
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From page 131... ...
When using the results of a mystery shopper survey, it is important to take these potential limitations into consideration. 7.8 Summary Surveys of tenants are usually conducted to collect information for studies of the economic impact of airports or to determine tenant satisfaction with the airport as landlord.
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