Guidebook for Conducting Airport User Surveys (2009) / Chapter Skim
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Pages 137-141
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From page 137... ...
To define a sample of these organizations, a list of all of them would ideally be developed, as -- unlike air passengers -- they cannot be sampled as they make use of the airport. Development of such a list can be difficult, if not impossible, and the surveyed population is often restricted to businesses for which contact information is readily available.
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From page 138... ...
This problem can be reduced, to some extent, by following up with a sample of non-respondents and asking them for general information about the size of their organization and use of air travel. Weighting of responses can be an issue due to the potential differences between large and small businesses.
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From page 139... ...
Where stratified sampling is used, the proportion of businesses in each stratum (group) will generally not be the same for all strata.
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From page 140... ...
140 Guidebook for Conducting Airport User Surveys Questions asked when surveying businesses are very different from the questions used in other airport user surveys, which typically survey individuals. In medium- and large-sized organizations, for example, uncertainty can arise over which office or department should be responding to the survey.
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From page 141... ...
The budget for Internet surveys of area businesses will include survey design and planning, including the development of a list of businesses; questionnaire design, testing and loading onto a survey website; follow-up of non-respondents; data checking and analysis; and reporting and presentation of findings. (See Chapter 2 for a more detailed discussion of the budget.)
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