Guidebook for Conducting Airport User Surveys (2009) / Chapter Skim
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Pages 7-11
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From page 7... ...
71.1 Purpose of This Guidebook This guidebook has been developed to help airports and survey sponsors plan, design, conduct, and analyze surveys of airport users. It is intended to improve understanding of the issues involved in planning and implementing such surveys and to provide practicable methods and techniques to overcome these issues.
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From page 8... ...
This customer information might include air travel party sizes and the amount of baggage checked by air passengers, as well as customer satisfaction with the services provided by the airport and suggestions for how they can be improved. While some of the information needed for effective planning and management of airports can be obtained by direct observation or from statistics that are routinely collected, much cannot.
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From page 9... ...
For example, if an air passenger survey of selected flights is conducted in airline gate lounges, the sample is necessarily restricted to those passengers in the lounges in question, who are generally passengers on the flight about to depart from that gate. The respondents on any given flight will generally have a different distribution of characteristics from the target population as a result of the specific market served by the flight, the time at which the flight departs, and possibly other factors, such as the airline in question.
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From page 10... ...
The main types considered in this guidebook are passenger surveys (Chapter 5) , employee surveys (Chapter 6)
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From page 11... ...
• The factors -- such as sampling strategy, questionnaire design, survey period and interviewer training -- that will need to be considered in the design of a particular survey: Chapter 4. • Specific issues and advice related to passenger surveys: Chapter 5.
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