Strategies to Attract and Retain a Capable Transportation Workforce (2011) / Chapter Skim
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Pages 52-59
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From page 52... ...
53 Failure to Adequately Brand the Industr y Employee Age, Generational Gap Misperceptions of the Job Misperceptions of the Gender/Cultural Barriers Industry Strategies…. .………………… 54 Advertise the Strengths of the Organization Get Involved in the Community and Advertise It Use Real Employees in Advertisements Make the Jobs Appealin g Improve Image as "Diversity Friendly" Use a Comprehensive Marketing Campaign Capitalize on Social Networking Technology Communicate a Message and Target an Audience Workforce Practices …..………………..
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Exhibit 7-1 (Continued) Snapshot of Chapter 7 Workforce Pipeline Target Area 7.1 Workforce Challenges.
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departments across the nation, it is important that the specific needs of your agency are used to guide the development and implementation of a program in your agency. Exhibit 7-2 Industry Strategies: Branding the Organization/Industry Strategy Strategy Description Advertise the Strengths of the Organization In terms of benefits, organizations emphasize retirement benefits, full-year work contracts, extended vacation time, on-the-job and technological training, scholarships, reimbursement programs for continuing education, health insurance, life insurance, flexible schedules, and telework programs.
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Also, applicants may be better able to identify with actual entry-level workers than seasoned HR professionals. To capitalize on this idea, organizations have rewarded high performers with the opportunity to speak at career days and other recruiting events.
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employees have access to cutting-edge technology. Logos and taglines can be inscribed on inexpensive promotional items such as key chains and toy footballs that can be used as handouts at career fairs and career days.
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sponsors include the Federal Highway Administration, Iowa Math and Science Education Partnership, and Midwest Transportation Consortium at Iowa State University, which are all Platinum-level sponsors.
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The hyperlink to YouTube connects to WSDOT's Channel, which has videos that were uploaded within the past 2 years about specific jobs or careers at WSDOT. WSDOT's HR division has chosen social networking in order to build trust, educate the public about the transportation industry, and begin developing long-term relationships with users of social media.
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American Road & Transportation Builders Association-Transportation Development Foundation (ARTBA-TDF) Awards Programs Employee Branding Employer of Choice Toolkit Engineer Your Life It's Our Future Campaign Illinois Road Transportation Builders Association Community Presentations Promotional Videotapes Women's Transportation Seminar The practice summaries include information, such as the lead organization, practice description, practice purpose, targeted participants, return on investment (ROI)
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