The Problem of Changing Food Habits Report of the Committee on Food Habits 1941-1943 (1943) / Chapter Skim
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Contributions from the Field of Market Research, June 27, 1941
Contributions from the Field of Market Research, June 27, 1941
Pages 141-148
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From page 141... ...
Meal at which meat eaten: South and Southwest fairly heavy at breakfast; South and Northwest, heavy at lunch; all except Southwest heaviest at night; rural heaviest at breakfast and noon; urban, heaviest at evening. Meat preferences: lamb consumption largest in Northeast, smallest in Southwest (though area where lamb grown)
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From page 142... ...
Media used to reach construers: well-rounded list of national magazines can cover up to 75~o of population (lower third-True Story, Liberty; middle third and upwards and downwards Saturday Evening Post, Life, Colliers, Good Housekeeping, Ladies Home Journal, Woman's Home Companion, McCall's) ; newspapers (reach lower in economic scale)
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From page 143... ...
Includes such studies as: value of protein foods in reproduction and lactation; blood regeneration; iron content of animal tissues; fat metabolism; unsaturated fatty acids; effect of different percentages of proteins in diet; effect of meat on biological value of proteins; effect on kidneys of diets high in protein; vitamin B complex; meat and disease; high protein diet in hypertension; lunches high in iron effect on hemoglobin of under-privileged children; high protein diet in weight reducing and gaining-complete metabolism work; lard and eczema; anemia in infants and in college women. Open to suggestions for studies to be included in program for next year.
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From page 144... ...
Steeling: Farm family food consumption report gives by family size and income for different sections quantities of food consumed during a period of a week.
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From page 145... ...
Booklets not returned in proper proportion (more rich and old replied) but threw out enough to get accurate sample of loom Not likely to do another survey soon because habits change slowly, but the war situation with its rapid changes may make it necessary to check up.
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From page 146... ...
A program in Kansas City, Omaha, and St. Louis stressing forequarters completely changed sales in two months.
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From page 147... ...
Non-technical language essential. Developed series of welfare leaflets education material followed by recipes-simple everyday ingredients- How to Feed Children in Nursery Schools; How to Feed Young Children ire the House simplified into Solve Foods for Your Child simplified into Feeding Your Child.
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From page 148... ...
Have no way of knowing exact distribution of evaporated milk or who gets it in hone; would like to know. Approximately 60% now produced is reinforced with Vitamin D-approximately solo by means of irradiation, IONS by adding fish oil concentrate.
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