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Too great emphasis on the long-time aspects of the program with only cursory recognition of the war situation was thought likely to detract from the program, as people very easily think of a nutrition program as part of a welfare program that is identified with femininity, passivity, and being on the defensive. The usefulness of the war situation in focusing attention on the importance of good nutrition was brought out with the example of the "Food for Freedom" slogan, which was very effective in giving increased emphasis to progress in food production and nutrition education.
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