TRB's National Cooperative Highway Research Program (NCHRP) Web-Only Document 252: A Strategic Approach to Transforming Traffic Safety Culture to Reduce Deaths and Injuries provides guidance on developing a strategic approach to transform the traffic safety culture of road users and stakeholders. The goal is to use this approach to sustain improvements in traffic safety for all road users, including non-motorized users. For the purpose of this project, traffic safety culture is defined as the values and beliefs shared among groups of road users and stakeholders that influence their decisions to behave or act in ways that affect traffic safety.
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