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Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report (2016)

Chapter: Appendix C: Workshop Participants

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Suggested Citation:"Appendix C: Workshop Participants." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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C

Workshop Participants

COMMITTEE MEMBERS

Gen. Douglas M. Fraser (U.S. Air Force, Ret.), Chair

Dr. Pamela A. Drew, Premier Aerospace and Defense, Vice Chair

Dr. Richard P. Hallion, Science and Technology Policy Institute

Dr. Joann Keyton, North Carolina State University

Ms. Wendi Strong, USAA

AIR FORCE STUDIES BOARD STAFF

Dr. Joan Fuller, Director

Mr. Andrew Kreeger, Program Officer

Ms. Dionna Ali, Research Assistant

Ms. Marguerite Schneider, Administrative Coordinator

Mr. Courtland Lewis, Consultant

SPEAKERS

Mr. Brian R. Ames, Vice President, Employee Communications, Boeing Company

Ms. Jennie Bledsoe, Director, Global Internal Communications, Goodyear Tire & Rubber Company

Mr. Ed Brill, Vice President, Social Business Cloud Services, Office of the CIO, IBM

Brig. Gen. Kathleen Cook, Director of Air Force Public Affairs, U.S. Air Force

Mr. Peter Debreceny, Senior Partner, Gagen-MacDonald

Maj. Gen. (U.S. Army, Ret.) Mari Eder, President, Benson’s Review, LLC

Mr. Robert Harles, Managing Director and Global Lead, Social Media and Collaboration, Accenture Digital

Mr. Ryan Henary, Managing Director, Internal Communications, FedEx Ground

Dr. Brian Hoey, Principal, Hoey Group

Capt. Samuel Hubbard, ACC/A5A10

Ms. Lois Kelly, Founder and CEO, Foghound

Lt. Gen. Steven L. Kwast, Commander and President, Air University, Maxwell Air Force Base

Page 35 Cite
Suggested Citation:"Appendix C: Workshop Participants." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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Dr. Vernon Miller, Associate Professor, Michigan State University

Ms. Katie Paine, Founder and CEO, Paine Publishing, LLC

HON F. Whitten Peters, Partner William & Connolly, LLP, and Former Secretary of the U.S. Air Force

Mr. William Power, Senior Partner and Senior Vice President Global Practice Leader, Brand Marketing, Fleishman-Hillard

HON James Roche, Former Secretary of U.S. Air Force

Mr. Ed Terpening, Industry Analyst, Altimeter Group

Dr. Alan Vick, Senior Political Scientist, RAND Corporation

Gen. Mark A. Welsh III, Chief of Staff, U.S. Air Force

ADDITIONAL PARTICIPANTS

Ms. Laura Cooney, Program Analyst, Air Force Office of Scientific Research

Ms. Erin Krayer, Digital Outreach, Air Force Office of Scientific Research

Ms. Molly Lachance, Program Analyst Communications and Outreach, Air Force Office of Scientific Research

Dr. Mark Lewis, Director, Science and Technology Policy Institute

Ms. Vicki Looney, EVP for Business Development, Aspeyre Group

Ms. Rebecca Miller, Policy Fellow, Science and Technology Policy Institute

Col. Sean Monogue, Chief for Strategy and Assessments, Office of Public Affairs, U.S. Air Force

Mr. Jeffrey Stanley, Associate Deputy Director (Science, Technology & Engineering), U.S. Air Force

Ms. Deborah Westphal, CEO, Toffler Associates

Ms. Rebecca Winston, President, Winston Strategic Management Consultants

Page 34 Cite
Suggested Citation:"Appendix C: Workshop Participants." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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Page 35 Cite
Suggested Citation:"Appendix C: Workshop Participants." National Academies of Sciences, Engineering, and Medicine. 2016. Strategies to Enhance Air Force Communication with Internal and External Audiences: A Workshop Report. Washington, DC: The National Academies Press. doi: 10.17226/21876.
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The U.S. Air Force (USAF) helps defend the United States and its interests by organizing, training, and equipping forces for operations in and through three distinct domains -- air, space, and cyberspace. The Air Force concisely expresses its vision as "Global Vigilance, Global Reach, and Global Power for America." Operations within each of these domains are dynamic, take place over large distances, occur over different operational timelines, and cannot be routinely seen or recorded, making it difficult for Airmen, national decision makers, and the American People to visualize and comprehend the full scope of Air Force operations. As a result, the Air Force faces increasing difficulty in succinctly and effectively communicating the complexity, dynamic range, and strategic importance of its mission to Airmen and to the American people.

To address this concern, the Chief of Staff of the USAF requested that the National Academies of Sciences, Engineering, and Medicine convene a workshop to explore options on how the Air Force can effectively communicate the strategic importance of the Service, its mission, and the role it plays in the defense of the United States. Participants worked to address the issues that a diverse workforce encompassing a myriad of backgrounds, education, and increasingly diverse current mission sets drives the requirement for a new communication strategy. The demographics of today's Air Force creates both a unique opportunity and a distinct challenge to Air Force leadership as it struggles to communicate its vision and strategy effectively across several micro-cultures within the organization and to the general public. This report summarizes the presentations and discussions from the workshop.

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