J. Craig Andrews, Ph.D., is professor and Charles H. Kellstadt chair in marketing, Marquette University. His research focuses on advertising and public health issues. Dr. Andrews recently served with the U.S. Food and Drug Administration (FDA) in Washington, DC, as a social scientist (Center for Tobacco Products) and as a senior scholar (Center for Food Safety and Applied Nutrition); he served previously as a member of the FDA’s Risk Communication Advisory Committee. He also has served on the National Youth Anti-Drug Media Campaign; as editor of the Journal of Public Policy & Marketing; and as a consumer research specialist in the Federal Trade Commission’s (FTC’s) Division of Advertising Practices, earning the FTC’s Award for Meritorious Service. Dr. Andrews’s work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, Journal of Advertising, Journal of International Business Studies, Journal of Retailing, and American Journal of Public Health, among others. He has received multiple best article and reviewer awards from the Journal of Public Policy & Marketing. He is the co-author (with Terence Shimp) of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 9th ed. (2013). Dr. Andrews received his Ph.D. and M.B.A. from the University of South Carolina.
Jennifer Bauerle, Ph.D., is director of the National Social Norms Institute at the University of Virginia (UVA) and was an assistant professor in the School of Public Health from 2006 through 2013. Previously, she worked as social norms marketing coordinator for UVA, focusing on be-
havior change for the university’s undergraduate population. Dr. Bauerle has served on several boards, including the UVA Alcohol Advisory Board and the MOST of Us board. She gives keynote presentations and workshops on social norms marketing nationally and internationally and is now working in the corporate wellness field, bringing about behavior change among large workforces. Dr. Bauerle received a master’s degree and doctorate from UVA.
Cynthia Baur, Ph.D., is senior advisor for health literacy and senior official for the Plain Writing Act, Office of the Associate Director for Communication, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS). She chairs the CDC Health Literacy Council and manages the agency’s health literacy website and blog. Also, she was one of the developers of the CDC’s Clear Communication Index and its online health literacy training courses for health professionals. Dr. Baur is co-chair of the HHS Health Literacy Workgroup and of the Healthy People 2020 Health Communication and Health Information Technology Workgroup. She is lead editor of the National Action Plan to Improve Health Literacy. Dr. Baur was HHS liaison to the U.S. Department of Education for the development of the first-ever health literacy component of the 2003 National Assessment of Adult Literacy. From 2006 to 2010, she was director, Division of Health Communication and Marketing, National Center for Health Marketing, CDC. In 2015, Dr. Baur received the Health Literacy Hero Award from the Institute for Healthcare Advancement for championing health literacy and advocating for its inclusion in the national health care dialogue. In 2013, she received the Cecilia and Leonard Doak Health Literacy Champion Award from Health Literacy Missouri. In 2013, the American Medical Writers Association awarded her the McGovern Award in recognition of her leadership in the areas of health communication, health literacy, and risk communication. Dr. Baur holds a Ph.D. in communication from the University of California, San Diego.
Scot Burton, Ph.D., is distinguished professor and Tyson chair in food and consumer products retailing, Department of Marketing, Sam M. Walton College of Business, University of Arkansas. His current research interests include consumer health and welfare, effects of disclosures and warning information on consumer attitudes and choices, and public policy concerns. He has published more than 100 articles in journals in the fields of marketing, psychology, and health, including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Public Policy & Marketing, MIS Quarterly, Journal of Business Ethics, Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Social Psychology Quarterly, American Journal of Public Health,
American Journal of Health Promotion, Journal of Retailing, Public Opinion Quarterly, and others. He has received outstanding article awards from the Journal of Public Policy & Marketing, Journal of Advertising, and Journal of Consumer Affairs. Findings from his research have garnered substantial interest from the media and have been discussed in diverse business outlets, including the Wall Street Journal, (Bloomberg) Business Week, U.S. News & World Report, National Public Radio (NPR), MSN, Yahoo, and scores of other health and business journals. Dr. Burton serves as a special external consultant to the FDA’s Risk Communication Advisory Committee. He received his Ph.D. in marketing from the University of Houston.
Carol Byrd-Bredbenner, Ph.D., R.D., F.A.N.D., is professor of nutrition and extension specialist in the Nutritional Sciences Department at Rutgers, the State University of New Jersey. Her research focuses on elucidating the role of cognitive and environmental factors in nutrition behaviors and health outcomes and developing recommendations for nutrition communications and health promotion interventions. She has authored numerous books; computer software packages; and theory-driven, behaviorally focused nutrition curricula. She has published more than 200 articles and presented more than 200 research papers. Currently, Dr. Byrd-Bredbenner is leading the innovative obesity prevention program Home Styles, which motivates parents of preschool children to make quick, easy, no-cost changes in their home environment and lifestyle practices. Her research has been funded by the U.S. Department of Agriculture, HHS, the National Food Safety Initiative, and the New Jersey Department of Health & Senior Services. Dr. Byrd-Bredbenner serves on the Expert Panel for the development of Guidelines for the Diagnosis and Management of Food Allergy, National Institute of Allergy and Infectious Disease, National Institutes of Health. She received teaching awards from the American Dietetic Association, Society for Nutrition Education, and U.S. Department of Agriculture. She also was a fellow of the World Health Organization at its Collaborating Center for Nutrition Education, University of Athens, Greece. Dr. Byrd-Bredbenner completed her undergraduate work at Florida State University and received her doctorate from Pennsylvania State University.
Timothy Caulfield, B.Sc., LL.B., LL.M., is a Canada research chair in health law and policy and a professor in the faculty of law and the School of Public Health at the University of Alberta. He has been research director of the Health Law Institute at the University of Alberta since 1993. Over the past several years, he has been involved in a variety of interdisciplinary research endeavors that have enabled him to publish more than 300 articles and book chapters. He is a fellow of the Trudeau Foundation and principal investigator for a number of large interdisciplinary projects exploring the
ethical, legal, and health policy issues associated with a range of topics, including stem cell research, genetics, patient safety, the prevention of chronic disease, obesity policy, the commercialization of research, complementary and alternative medicine, and access to health care. Mr. Caulfield is and has been involved with a number of national and international policy and research ethics committees, including the Canadian Biotechnology Advisory Committee; Genome Canada’s Science Advisory Committee; the Ethics and Public Policy Committee, International Society for Stem Cell Research; and the Federal Panel on Research Ethics. He has won numerous academic awards and is a fellow of the Royal Society of Canada and the Canadian Academy of Health Sciences. Mr. Caulfield writes frequently for the popular press on a range of health and science policy issues and is author of The Cure for Everything: Untangling the Twisted Messages About Health, Fitness and Happiness (2012) and Celebrities Are Wrong About (Almost) Everything: How the Famous Sell Us Elixirs of Health, Beauty & Happiness (2015). He received his B.Sc. and LL.B. from the University of Alberta and his LL.M. from Dalhousie University.
Jeff Chester, M.S.W., is executive director of the Center for Digital Democracy (CDD), a Washington, DC, nonprofit. For more than two decades, he has tracked, analyzed, and addressed the turbulent and cutting-edge developments in online media and their impact on the health and well-being of children, youth, and at-risk consumers. He has written and co-authored a series of reports and journal articles examining the transformation of food and beverage marketing to young people, including the growing role of sophisticated, big data-driven practices that can now target individuals anywhere and anytime. A former investigative reporter and filmmaker, Mr. Chester helped direct the successful campaign conducted during the 1980s to establish the Independent Television Service (ITVS) for public television. In the 1990s, he co-founded the Center for Media Education, spearheading an effort that led to passage of the 1998 Children’s Online Privacy Protection Act and Federal Communications Commission rules requiring children’s educational programming for broadcast television. Mr. Chester launched CDD in 2001 with the help of a “Public Interest Pioneer” grant from the Stern Family Fund. His book Digital Destiny: New Media and the Future of Democracy (2007) was hailed by journalist Bill Moyers as one of the most insightful examinations of the changes roiling the U.S. media environment. Mr. Chester’s work at CDD has spurred a series of decisions by the FTC to protect the public, especially children, in the digital arena. He is currently co-investigator on a number of initiatives designed to empower the public in the new “connected” health, financial, and retail sectors.
Fergus M. Clydesdale, Ph.D., is currently distinguished university professor, Department of Food Science, University of Massachusetts at Amherst, and director of the University of Massachusetts Food Science Policy Alliance. From 1988 to 2008 he was head of the Department of Food Science, which was ranked the top department in the university in student satisfaction when he stepped down and recently was ranked the top department in the country by the National Academies of Sciences, Engineering, and Medicine. Dr. Clydesdale is a fellow of five premier societies in the field of food science and nutrition and editor of Critical Reviews in Food Science and Nutrition, and has published some 375 scientific articles and co-authored or edited 20 books. He has held professorships and has given invited presentations around the globe, in addition to being an invited speaker in the Distinctive Voices series of the Academies. He also has served on or chaired numerous committees of the Institute of Food Technologists (IFT); the FDA; the International Life Sciences Institute (ILSI); the International Food Information Council (IFIC); and the Academies. He has served on the IFIC Foundation Board of Trustees, the Food and Nutrition Board of the Academies, the Dietary Guidelines 2005 Scientific Advisory Committee, and the Board of Trustees of the ILSI, North America. He is the recipient of a number of awards, including IFT’s highest honor, the Nicolas Appert Award; the University of Massachusetts at Amherst Distinguished Teacher Award; and the Distinguished Faculty Award from the University of Massachusetts Alumni Association. He was named Sterling B. Hendricks Memorial Lecturer by the Agricultural Research Service, U.S. Department of Agriculture, for 2008. The University of Massachusetts at Amherst has established the Fergus M. Clydesdale Professorship (2014) and in 2011 dedicated the Fergus M. Clydesdale Center for Foods for Health and Wellness in his honor.
David H. Freedman is a contributing editor at The Atlantic, a contributor to Scientific American, and a consulting editor for Harvard-affiliated Brigham & Women’s Hospital. He is the author of five books, the most recent of which is Wrong, focused on the problems with the published findings of medical scientists and other experts. Much of his current work is related to the roles of policy, industry, and journalism in addressing obesity, nutrition, and health-related behavior change, as well as to the improvement of health care systems globally. Mr. Freedman received a bachelor’s degree in physics from Oberlin College.
Sonya Grier, Ph.D., M.B.A., is associate professor at the Kogod School of Business, American University, where she conducts interdisciplinary research on topics related to target marketing, race in the marketplace, the social impact of commercial marketing, and social marketing. Her current research is focused on the relationship between marketing activities and
consumer health, with an emphasis on obesity. She has published her research in leading marketing, psychology health, and health policy journals. Dr. Grier has policy experience based on 2 years at the FTC, and also has practical industry experience in market research, brand management, and marketing consulting. She is currently director of food marketing research for the African American Obesity Research Collaborative Network. Dr. Grier also serves on the editorial board for the Journal of Public Policy & Marketing, and is a member of the Academies Food Forum. She previously served as a member of the Board of Scientific Counselors for the CDC’s National Center for Health Marketing and on the advisory boards for Transformative Consumer Research, the Villanova Center for Marketing and Public Policy, and the Ph.D. Project. Dr. Grier received her Ph.D. in marketing, with a minor in social psychology, from Northwestern University, and also holds an M.B.A. from Northwestern University, with an emphasis on marketing, nonprofit management, and international business.
William K. Hallman, Ph.D., is professor and chair of the Department of Human Ecology and former director of the Food Policy Institute at Rutgers, the State University of New Jersey. His current research projects include studies of consumer perceptions of agricultural biotechnology and labeling of genetically modified foods; public acceptance of food nanotechnology; Americans’ understanding of health claims made for food products; consumer responses to food recalls; and the food safety risks associated with fresh meat, poultry, game, and seafood products purchased online. Dr. Hallman has served as a member of several National Research Council committees focused on food safety and served as chair of the FDA’s Risk Communication Advisory Committee. He is a member of the graduate faculties of psychology, nutritional sciences, and planning, and public policy at Rutgers. Dr. Hallman is an expert in risk perception and risk communication, and has written extensively on issues of food safety, food security, and public perceptions of controversial issues concerning food, technology, health, and the environment. He earned his Ph.D. in experimental psychology from the University of South Carolina.
Kristen Harrison, Ph.D., is professor of communication studies and head of the media psychology program at the Research Center for Group Dynamics at the Institute of Social Research, University of Michigan. She has been studying effects of mass media on children since 1992. Her research focuses on health outcomes of child media exposure, primarily media and marketing effects on the spectrum of weight disorders, from disordered eating to obesity. Dr. Harrison was co-founder of the STRONG Kids Program, a transdisciplinary research initiative engaged with media, marketing, and family predictors of early childhood obesity within the home, community,
and cultural contexts. She helped secure funding for the Illinois Transdisciplinary Obesity Prevention Program at the University of Illinois, where she held an affiliation with the Division of Nutritional Sciences. Dr. Harrison’s work has received funding from the William T. Grant Foundation, the Illinois Department of Human Services, the Illinois Council for Food and Agriculture Research, and the U.S. Department of Agriculture. She received her Ph.D. in communication arts (major) and psychology (minor) from the University of Wisconsin–Madison.
Wendy Johnson-Askew, Ph.D., M.P.H., is vice president of corporate affairs at Nestlé Healthcare Nutrition, Inc., immediate past chair of the food and nutrition section of the American Public Health Association, and a recognized public health researcher. She is known for her focus on diverse communities and ensuring that parents have the information and resources they need to give their children a great start. Dr. Johnson-Askew sits on the program board for Let’s Move Newark, a program that works with families and community partners to bring awareness to and prevent childhood obesity. Let’s Move Newark is part of First Lady Michelle Obama’s Let’s Move! Campaign, aimed at reducing national childhood obesity. Dr. Johnson-Askew received her Ph.D., M.P.H., and B.A. from the University of North Carolina at Chapel Hill.
Vivica I. Kraak, Ph.D., R.D., is assistant professor of food and nutrition policy in the Department of Human Nutrition, Foods and Exercise at Virginia Tech in Blacksburg, Virginia. She has more than 25 years of professional experience combined in academia and nongovernmental organizations. She has co-authored more than 40 publications on promoting healthy lifestyles and preventing obesity and noncommunicable diseases through population-based approaches, enhancing government and corporate accountability for healthy food environments, improving the food industry’s marketing practices to promote a healthy diet and achieve health-promotion targets for children and adolescents, and making translational research relevant to policy makers and decision makers in different contexts. From 2010 to September 2013, Dr. Kraak worked as a research fellow at Deakin University’s World Health Collaborating Centre for Obesity Prevention in Melbourne, Victoria, Australia. From 2007 to 2010, she was nutrition and physical activity advisor for Save the Children’s U.S. after-school obesity prevention program, serving rural children in 12 states. From 2002 to 2006, she staffed several expert consensus committees convened by the Academies Food and Nutrition Board. From 1994 to 2000, she worked as a research nutritionist in the Division of Nutritional Sciences at Cornell University, where she coordinated several domestic and international food policy and community nutrition research projects. Dr. Kraak is a member
of the Academy of Nutrition and Dietetics, the American Public Health Association, the American Society for Nutrition, the UK Nutrition Society, and the World Obesity Federation’s Policy and Prevention Scientific and Technical Advisory Network. She earned a Ph.D. in population health from Deakin University, an M.S. degree in nutritional sciences from Case Western Reserve University, and a B.S. degree in nutritional sciences from Cornell University. She completed her dietetic internship at the University Hospitals of Cleveland.
R. Craig Lefebvre, Ph.D., is lead change designer at RTI International and research professor at the University of South Florida. He has been developing communication and marketing programs to address public health and social issues for more than 25 years. Among the food and nutrition intervention programs he has designed and evaluated are the Pawtucket Heart Health Program, a National Institutes of Health cardiovascular disease prevention research and demonstration project; the National Cancer Institute’s 5 A Day for Better Health program; the U.S. Department of Agriculture’s Team Nutrition; and projects for state and national health and nutrition agencies, as well as several ministries of health. Dr. Lefebvre has produced more than 100 publications in social marketing, social and mobile media, and public health. He is a recipient of the Phillip Kotler Social Marketing Distinguished Service Award and the William D. Novelli Award for Innovations in Social Marketing. He is a founding director of the International Social Marketing Association and a senior fellow in the Society of New Communications Research, and serves on the editorial boards of the Social Marketing Quarterly, Journal of Social Marketing, and Journal of Services Marketing. He authored Social Marketing and Social Change: Strategies and Tools for Improving Health, Well-Being and the Environment (2013) and edited a six-volume series on Social Marketing (2013). Dr. Lefebvre received his Ph.D. in clinical psychology from North Texas State University.
Joseph Levitt, J.D., is a partner at Hogan Lovells US LLP, in Washington, DC. He is a 25-year veteran of the FDA, and served as director of the FDA’s Center for Food Safety and Applied Nutrition (CFSAN) for 6 years. Mr. Levitt counsels numerous food companies and trade associations in food safety, labeling, and compliance matters and how to work effectively with the FDA. He is a recognized expert in the Food Safety Modernization Act, including all phases of its development and implementation. While serving as CFSAN director, Mr. Levitt led successful efforts to modernize food safety regulation and enhance the security of the U.S. food supply. He also initiated a revitalization of the FDA’s nutrition program. During his earlier FDA tenure, while in the Office of the Commissioner, Mr. Levitt helped streamline the new drug review process and launch the agency’s food label-
ing initiative. Additionally, he served as deputy director for regulations and policy at the FDA’s Center for Devices and Radiological Health. Mr. Levitt began his FDA career in the Office of Chief Counsel. He has received a Top Tier ranking from Chambers for food and beverage lawyers. While at the FDA, he received numerous honors and awards, including three Presidential Executive Rank Awards. More recently, he received the FDA Distinguished Alumni Award. Mr. Levitt received his bachelor’s degree, magna cum laude, from Cornell University and his J.D. degree, cum laude, from Boston University School of Law.
Tom Nagle is a long-time marketing leader and innovator whose firm, Statler Nagle LLC, focuses on developing programs that transform markets and drive positive business outcomes for industry groups. He has worked in market research firms and at advertising agencies, and before launching Statler Nagle was head of marketing for the U.S. “Got Milk?” campaign. Statler Nagle consults with a broad array of industry groups in areas ranging from food to finance, energy, health care, recreation, and other issues salient to cooperative and multistakeholder campaigns. Mr. Nagle possesses a wealth of knowledge in marketing management and strategy, leadership, multistakeholder governance, and program measurement and evaluation.
Linda Neuhauser, Dr.P.H., M.P.H., is clinical professor of community health and human development at the University of California (UC), Berkeley, School of Public Health. Her research, teaching, and practice are focused on translating research findings into improved programs and policies. Originally trained as a nutritionist, she incorporates issues of food and nutrition into large-scale programs concerning health and wellness that reach people in their social contexts. Her primary approach is to use highly participatory strategies to co-create, implement, and evaluate health programs with the users who are intended to benefit from them. Dr. Neuhauser is especially interested in adapting participatory design methods from engineering, computer science, and other fields to improve public health initiatives. She also heads the UC Berkeley Health Research for Action center, which works with diverse groups to co-design, implement, and evaluate health, social, and environmental programs in the United States and globally (http://www.healthresearchforaction.org). Dr. Neuhauser is a frequent advisor to HHS on health communication and was a founding member of the FDA’s Risk Communication Advisory Committee. Currently, she is developing a national parenting education initiative intended to reach millions of parents with health, nutrition, and other information. She received both her Dr.P.H. and M.P.H. from UC Berkeley.
Rebecca Ratner, Ph.D., is assistant dean for academic affairs—undergraduate programs and professor of marketing at the Robert H. Smith School of Business, University of Maryland. Previously, she was assistant professor and associate professor at the University of North Carolina at Chapel Hill. Dr. Ratner’s research explores factors underlying suboptimal consumer decision making and focuses on variety seeking, motivation, and the influence of social norms. Her research has appeared in marketing, psychology, and decision-making journals, including the Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Organizational Behavior and Human Decision Processes. Dr. Ratner has taught courses on marketing management, marketing research, and consumer behavior to M.B.A. students, undergraduate students, and executives. She currently serves as co-editor of the Journal of Marketing Research. She received a Ph.D. in social psychology from Princeton University.
Sarah Roller, J.D., R.D., M.P.H., is a partner in the Washington, DC, office of Kelley Drye & Warren LLP and chair of the firm’s Food and Drug Law practice. For more than 25 years, her practice has focused on the representation of U.S. and global companies and industry trade organizations involved in the manufacture, labeling, and marketing of foods, including conventional foods and beverages, dietary supplements, foods for special dietary use, and medical foods. Ms. Roller advises clients on regulatory policy, compliance, and enforcement matters involving the FDA, the FTC, and other agencies, and advises clients on litigation matters in which product safety, labeling, or advertising is challenged under federal or state law. She has extensive experience counseling companies and industry trade organizations with respect to health claims, nutrient content claims, structure function claims, and other types of benefit claims for use in food labeling and advertising. Ms. Roller is a registered dietitian and received her B.S. degree from the University of Wisconsin–Madison and her M.P.H. degree from the University of Minnesota. She received her J.D. degree from the George Washington University. Ms. Roller is a member of the Academies’ Food Forum.
Sylvia Rowe, M.A., is currently president of SR Strategy, which addresses the continuum of science to communications to policy on a broad range of global health, nutrition, and food safety and risk issues. She is also an adjunct professor at the University of Massachusetts at Amherst and Tufts Friedman School of Nutrition Science and Policy. Previously, Ms. Rowe served as president and chief executive officer of the International Food Information Council (IFIC) and IFIC Foundation. During her 11-year tenure, IFIC established itself as a leader in consumer research and consumer-based communications in nutrition, food safety, and health. Ms. Rowe has served
on several boards and advisory committee, including as a member of the Academies’ Roundtable on Obesity Solutions. She is also a member of the International Women’s Leadership Forum and the National Press Club, among other professional groups. Her background in media and expertise in issues management are reflected in her professional history as a producer and on-air host of several television and radio talk shows covering social, political, and economic and consumer issues. She also previously held positions in public relations, marketing, and membership development for several diverse associations. Ms. Rowe received a bachelor’s degree from Wellesley College and a master’s degree from Harvard University.
Sally Squires, M.S., is senior vice president-management supervisor at Powell Tate, the Washington, DC, office of Weber Shandwick. She also leads the Food, Nutrition and Wellness practice there. She works with a wide range of government, nonprofit, academic, trade association, and corporate clients on a broad array of nutrition, food, and public health issues. Ms. Squires is a former, award-winning The Washington Post health writer and nationally syndicated columnist, as well as an author and documentary filmmaker. She is a member of many professional groups, including the National Association of Science Writers and the Academy of Nutrition and Dietetics. She serves on the advisory board of the Krasnow Institute at George Mason University and is a former adjunct professor at American University and the Tufts Friedman School of Nutrition Science and Policy. Ms. Squires holds two master’s degrees in nutrition and journalism from Columbia University.
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