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Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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ADVANCING
EFFECTIVE
OBESITY
COMMUNICATIONS

PROCEEDINGS OF A WORKSHOP

Emily A. Callahan, Rapporteur

Roundtable on Obesity Solutions

Food and Nutrition Board

Health and Medicine Division

images

THE NATIONAL ACADEMIES PRESS
Washington, DC
www.nap.edu

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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THE NATIONAL ACADEMIES PRESS 500 Fifth Street, NW Washington, DC 20001

This activity was supported in part by the Academy of Nutrition and Dietetics; Alliance for a Healthier Generation; American Academy of Pediatrics; American College of Sports Medicine; American Council on Exercise; American Society for Nutrition; Banner Health; Bipartisan Policy Center; Blue Cross and Blue Shield of North Carolina Foundation; The California Endowment; ChildObesity180/Tufts University; Edelman; General Mills, Inc.; Greater Rochester Health Foundation; HealthPartners; The JPB Foundation; The Kresge Foundation; Mars, Inc.; National Recreation and Park Association; Nemours; Nestlé Nutrition; Novo Nordisk; Obesity Action Coalition; The Obesity Society; Partnership for a Healthier America; Reebok International; Reinvestment Fund; Robert Wood Johnson Foundation; SHAPE America; Society of Behavioral Medicine; Wake Forest Medical Center; WW International, Inc.; and YMCA of the USA. Any opinions, findings, conclusions, or recommendations expressed in this publication do not necessarily reflect the views of any organization or agency that provided support for the project.

International Standard Book Number-13: 978-0-309-49552-3
International Standard Book Number-10: 0-309-49552-0
Digital Object Identifier: https://doi.org/10.17226/25522

Additional copies of this publication are available from the National Academies Press, 500 Fifth Street, NW, Keck 360, Washington, DC 20001; (800) 624-6242 or (202) 334-3313; http://www.nap.edu.

Copyright 2020 by the National Academy of Sciences. All rights reserved.

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Suggested citation: National Academies of Sciences, Engineering, and Medicine. 2020. Advancing effective obesity communications: Proceedings of a workshop. Washington, DC: The National Academies Press. https://doi.org/10.17226/25522.

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×

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The National Academy of Sciences was established in 1863 by an Act of Congress, signed by President Lincoln, as a private, nongovernmental institution to advise the nation on issues related to science and technology. Members are elected by their peers for outstanding contributions to research. Dr. Marcia McNutt is president.

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Learn more about the National Academies of Sciences, Engineering, and Medicine at www.nationalacademies.org.

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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Consensus Study Reports published by the National Academies of Sciences, Engineering, and Medicine document the evidence-based consensus on the study’s statement of task by an authoring committee of experts. Reports typically include findings, conclusions, and recommendations based on information gathered by the committee and the committee’s deliberations. Each report has been subjected to a rigorous and independent peer-review process and it represents the position of the National Academies on the statement of task.

Proceedings published by the National Academies of Sciences, Engineering, and Medicine chronicle the presentations and discussions at a workshop, symposium, or other event convened by the National Academies. The statements and opinions contained in proceedings are those of the participants and are not endorsed by other participants, the planning committee, or the National Academies.

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Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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PLANNING COMMITTEE ON ADVANCING EFFECTIVE OBESITY COMMUNICATIONS1

SYLVIA ROWE (Chair), President, SR Strategy

CAROL BYRD-BREDBENNER, Distinguished Professor of Nutrition and Program Director, Nutritional Sciences Graduate Program, Rutgers University

ADELAIDE FEUER, Executive Vice President, Edelman

SUZANNE GATES, Communications Team Lead, Division of Nutrition, Physical Activity, and Obesity, Centers for Disease Control and Prevention

MEGAN NECHANICKY, Nutrition Manager, General Mills Canada

KEVIN R. RONNEBERG, Vice President and Associate Medical Director, HealthPartners

DIETRAM A. SCHEUFELE, Taylor-Bascom Chair in Science Communication and Vilas Distinguished Achievement Professor, University of Wisconsin–Madison and Morgridge Institute for Research

LIZ SKRBKOVA, Associate Director, U.S. Obesity Communications, Novo Nordisk

Health and Medicine Division Staff

LESLIE J. SIM, Roundtable Director

HEATHER DEL VALLE COOK, Senior Program Officer

AMANDA NGUYEN, Associate Program Officer

MEREDITH YOUNG, Research Associate

CYPRESS LYNX, Senior Program Assistant

___________________

1 The National Academies of Sciences, Engineering, and Medicine’s planning committees are solely responsible for organizing the workshop, identifying topics, and choosing speakers. The responsibility for the published Proceedings of a Workshop rests with the workshop rapporteur and the institution.

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
×

ROUNDTABLE ON OBESITY SOLUTIONS1

NICOLAAS (NICO) PRONK (Chair), HealthPartners Institute and HealthPartners, Bloomington, Minnesota

CHRISTINA ECONOMOS (Vice Chair), Tufts University, Boston, Massachusetts

IHUOMA ENELI (Vice Chair), American Academy of Pediatrics, Columbus, Ohio

SHARON ADAMS-TAYLOR, The School Superintendents Association, Alexandria, Virginia

KATIE ADAMSON, YMCA of the USA, Washington, DC

JAMY D. ARD, Wake Forest University, Winston-Salem, North Carolina

DANIELLE BERMAN, Food and Nutrition Service, U.S. Department of Agriculture, Washington, DC

ROBIN P. BLACKSTONE, University of Arizona, Phoenix

CAPT HEIDI MICHELS BLANCK, Centers for Disease Control and Prevention, Atlanta, Georgia

JEANNE BLANKENSHIP, Academy of Nutrition and Dietetics, Washington, DC

SARA N. BLEICH, Harvard T.H. Chan School of Public Health, Boston, Massachusetts

DON W. BRADLEY, Duke University, Durham, North Carolina

HEIDI F. BURKE, Greater Rochester Health Foundation, Rochester, New York

JAMIE BUSSEL, Robert Wood Johnson Foundation, Princeton, New Jersey

DEBBIE I. CHANG, Nemours, Newark, Delaware

ANNE DATTILO, Nestlé Nutrition, Florham Park, New Jersey

MERRY DAVIS, Blue Cross and Blue Shield of North Carolina Foundation, Durham, North Carolina

JENNIFER FASSBENDER, Reinvestment Fund, Philadelphia, Pennsylvania

GARY FOSTER, WW International, Inc., New York, New York

DAVID D. FUKUZAWA, The Kresge Foundation, Troy, Michigan

MARJORIE INNOCENT, National Association for the Advancement of Colored People, Baltimore, Maryland

JOHN JAKICIC, University of Pittsburgh, Pennsylvania

SCOTT I. KAHAN, The George Washington University, Washington, DC

PETER T. KATZMARZYK, Pennington Biomedical Research Center, Baton Rouge, Louisiana

CATHERINE KWIK-URIBE, Mars, Inc., Germantown, Maryland

THEODORE KYLE, The Obesity Society, Pittsburgh, Pennsylvania

___________________

1 The National Academies of Sciences, Engineering, and Medicine’s forums and roundtables do not issue, review, or approve individual documents. The responsibility for the published Proceedings of a Workshop rests with the workshop rapporteur and the institution.

Page viii Cite
Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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LISEL LOY, Bipartisan Policy Center, Washington, DC

KELLIE MAY, National Recreation and Park Association, Ashburn, Virginia

MYETA M. MOON, United Way Worldwide, Alexandria, Virginia

STEPHANIE A. MORRIS, SHAPE America, Reston, Virginia

JOSEPH NADGLOWSKI, Obesity Action Coalition, Tampa, Florida

MELISSA NAPOLITANO, The George Washington University, Washington, DC

MEGAN NECHANICKY, General Mills Canada, Minneapolis, Minnesota

BARBARA PICOWER, The JPB Foundation, New York, New York

SUE PECHILIO POLIS, National League of Cities, Washington, DC

AMELIE G. RAMIREZ, Salud America!, San Antonio, Texas

TOM RICHARDS, American Council on Exercise, San Diego, California

NANCY ROMAN, Partnership for a Healthier America, Washington, DC

KEVIN R. RONNEBERG, HealthPartners, Minneapolis, Minnesota

SYLVIA ROWE, SR Strategy, Washington, DC

MARION STANDISH, The California Endowment, Oakland, California

LAURIE STRADLEY, Alliance for a Healthier Generation, Asheville, North Carolina

KATHLEEN TULLIE, Reebok International, Canton, Massachusetts

SUSAN Z. YANOVSKI, National Institute of Diabetes and Digestive and Kidney Diseases, National Institutes of Health, Bethesda, Maryland

TRACY ZVENYACH, Novo Nordisk, Washington, DC

Health and Medicine Division Staff

LESLIE J. SIM, Roundtable Director

HEATHER DEL VALLE COOK, Senior Program Officer

AMANDA NGUYEN, Associate Program Officer

MEREDITH YOUNG, Research Associate

CYPRESS LYNX, Senior Program Assistant

ANN L. YAKTINE, Food and Nutrition Board Director

Food and Nutrition Board Liaison

SHIRIKI KUMANYIKA, Drexel University

Consultant

WILLIAM (BILL) H. DIETZ, The George Washington University

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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Reviewers

This Proceedings of a Workshop was reviewed in draft form by individuals chosen for their diverse perspectives and technical expertise. The purpose of this independent review is to provide candid and critical comments that will assist the National Academies of Sciences, Engineering, and Medicine in making each published proceedings as sound as possible and to ensure that it meets the institutional standards for quality, objectivity, evidence, and responsiveness to the charge. The review comments and draft manuscript remain confidential to protect the integrity of the process.

We thank the following individuals for their review of this proceedings:

Although the reviewers listed above provided many constructive comments and suggestions, they were not asked to endorse the content of the proceedings, nor did they see the final draft before its release. The review of this proceedings was overseen by CHERYL ANDERSON, University of California, San Diego. She was responsible for making certain that an independent examination of this proceedings was carried out in accordance with standards of the National Academies and that all review comments were carefully considered. Responsibility for the final content rests entirely with the rapporteur and the National Academies.

Suggested Citation:"Front Matter." National Academies of Sciences, Engineering, and Medicine. 2020. Advancing Effective Obesity Communications: Proceedings of a Workshop. Washington, DC: The National Academies Press. doi: 10.17226/25522.
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On September 16, 2019, the Roundtable on Obesity Solutions of the Health and Medicine Division of the National Academies of Sciences, Engineering, and Medicine, held a public workshop, Advancing Effective Obesity Communications, in Washington, DC. The workshop explored effective communication of obesity-related issues by providing an overview of the current communications environment and addressing the complexity of identifying key audiences and developing targeted messages. Speakers discussed communications strategies to reach specific intermediary audiences, such as the public, decision makers, and policy makers. The workshop also explored challenges in communicating about obesity issues, which include aligning the intended meaning of messages with an individual's perception of and response to those messages, addressing obesity bias and stigma through communications, and addressing misinformation. This publication summarizes the presentations and discussions that occurred at the workshop.

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