National Academies Press: OpenBook

Transit Advertising Sales Agreements (2004)

Chapter: TCRP SYNTHESIS 51 - TRANSIT ADVERTISING SALES AGREEMENTS

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Suggested Citation:"TCRP SYNTHESIS 51 - TRANSIT ADVERTISING SALES AGREEMENTS ." National Academies of Sciences, Engineering, and Medicine. 2004. Transit Advertising Sales Agreements. Washington, DC: The National Academies Press. doi: 10.17226/23381.
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Below is the uncorrected machine-read text of this chapter, intended to provide our own search engines and external engines with highly rich, chapter-representative searchable text of each book. Because it is UNCORRECTED material, please consider the following text as a useful but insufficient proxy for the authoritative book pages.

TRANSPORTATION RESEARCH BOARD 5 0 0 F ifth S tre e t, N .W . W a s h in g to n , D .C . 2 0 0 0 1 A D D R ES S S ER V IC E R EQ U ES TED SPINE = 1/4"20764 TRB TCRP Syn 51 cvr PMS 648 Transit Advertising Sales Agreements A Synthesis of Transit Practice TRANSIT COOPERATIVE RESEARCH PROGRAMTCRP SYNTHESIS 51 Sponsored by the Federal Transit AdministrationTransit Advertising Sales Agreem ents TRB TCR P Synthesis 51

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TRB’s Transit Cooperative Research Program (TCRP) Synthesis 51: Transit Advertising Sales Agreements documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.

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