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43 BIBLIOGRAPHY Arbitron Inc., âThe Arbitron Outdoor Study,â 2001 [Online]. Available: www.arbitron.com/downloads/outdoorstudy. pdf. Outdoor Advertising Association of America (OAAA), â12 Strategic Ways to Communicate a Message to Consumers Using Outdoor Advertising,â undated [Online]. Available: http://www.oaaa.org/outdoor/sales/strategic.asp. Texas Transportation Institute, South West Transit Association and University of WisconsinâMilwaukee, Transit Cooperative Research Program Report 50: A Handbook of Proven Marketing Strategies for Public Transit, Transportation Research Board, National Research Council, Washington, D.C., 1999, 190 pp.
